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    Tag Archives for: "First-Party Data"
     Introducing Tealium’s Martech Challenge
    0
    By Elena Hill
    In Under the Hood
    Posted December 14, 2016

    Introducing Tealium’s Martech Challenge

    Customers have growing expectations with the companies they buy from and engage with. They understand that today’s technology should improve the ability to serve them better. Here at Tealium, we [...]

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     Video Blog: More Digital Trends and Predictions for Q4 2016
    0
    By Kyle Brierley
    In Customer Centricity
    Posted December 8, 2016

    Video Blog: More Digital Trends and Predictions for Q4 2016

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     Digital Trends and Predictions: Q4 2016
    0
    By Kyle Brierley
    In Customer Centricity
    Posted November 21, 2016

    Digital Trends and Predictions: Q4 2016

    Brands and publishers are constantly innovating new ways to compete and win the attention of consumers. Brands need to capitalize on a limited number of digital touchpoints to connect with their [...]

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     Data Governance: 5-Step Checklist for Success
    0
    By Nicole Doone
    In Data Governance
    Posted October 5, 2016

    Data Governance: 5-Step Checklist for Success

    In May 2018, the General Data Protection Regulation (GDPR) will take effect, enforcing all organizations to be compliant. While the principles of accountability and transparency have previously [...]

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     ‘I’m a terrible golfer, I don’t need two putters in my bag”
    0
    By Charlotte Morgan
    In Customer Centricity
    Posted February 22, 2016

    ‘I’m a terrible golfer, I don’t need two putters in my bag”

    Retail is fast becoming more complex.  You need to deliver on all omnichannel customer engagement experiences and understand that an individual’s preferences directly affect your bottom [...]

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     Yahoo Announces Key Updates to Ad Tech Portfolio at Advertising Week
    0
    By Adam Corey
    In Insights and Analytics
    Posted September 29, 2015

    Yahoo Announces Key Updates to Ad Tech Portfolio at Advertising Week

    Yesterday, our friends at Yahoo announced key updates to their advertising technology portfolio at Advertising Week in New York. This includes new product features for Yahoo Gemini, as well as a [...]

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