Blog

If you’re about to embark on an evaluation of a Customer Data Platform (CDP), a good place not to start is with what use case you want to implement. You don’t need a use case. Yet. A use case is [...]

In the last blog post in our series about ML and AI Readiness we considered the fundamental principles of a strong foundation to an independent data supply chain that will ultimately feed Machine [...]

After a day of mountain biking in the Kosiosko Royal National Park in Australia’s Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a [...]

Digital Velocity New York is just around the corner, and we’re thrilled to welcome back Blast Analytics & Marketing to our Partner Pavilion this year. Blast is a long-standing Tealium [...]

Call it what you want — the customer 360, a single view of the customer, a unified customer profile — it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology [...]

In sales and marketing we often discuss the concept of a ‘compelling event’. The theory goes that people aren’t just buying tools that sound cool, they’re buying technology  when motivated by a [...]