Integrate to Orchestrate
Integration is more than tossing batches of data from tool to tool. Tealium users know that integration means activation, as they can orchestrate campaigns or deliver personalized experiences in response to customer interactions as they happen.
Ultimately, integration also means your developers, marketers, and insights teams—and all their tools—are working together to make customers happy. Tealium makes it possible.
You Can't Spell CX Without an EDF
The secret behind our activation and orchestration lies in having a single, unified data collection framework. (Okay, it's not a secret.)
Tealium's Event Data Framework (EDF) preps and enriches data in real time, when it's collected. All your event and customer data in one platform. Which, in turn, creates easier campaigns and better customer experience. CDPs with limited data collection and management tools can't keep up, in terms of data quality or integrity.
Optimize for Customers, Not for Your Vendors
Buying many tools from a single vendor can be convenient. The tradeoff is that committing to one marketing cloud ties your future options to someone else's roadmap. Sometimes, "built in" is code for "lock in."
Tealium's vendor-independent, data-first strategy gets the most value from all your marketing stack investments now, and gives you flexibility for whatever you need next. No matter who makes it.
