The Third-Party Cookie
Apocalypse Is Coming
Apocalypse Is Coming
Learn How to Prepare with a First-Party Data Strategy
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data. We’re here to guide you through it!
What is third-party cookie loss?
Third-party cookies are a way for companies to track consumer habits across digital properties they don’t own. Consumers are demanding more control over their online privacy, and by 2022 every web browser will block third-party cookies. Digital marketers will no longer have that data to refine their targeted advertisements.
Why should you care?
The loss of third-party cookies will have a resounding impact for those who aren’t prepared. From day-to-day operations to long-term business goals, here’s how the loss of third-party cookies will impact businesses.
Source: Digiday Germany 2020
Resources to Help You Prepare
Without third-party data, businesses are going to need a digital marketing strategy dependent on first-party data (the data you collect directly from consumers). A first-party data foundation not only ensures accurate customer insights, effective, real-time advertising, and better customer experiences overall – it also helps companies keep up with data privacy regulations and changing consumer privacy demands.
How to Shift to a First-Party Data Strategy for the Best Customer Experience
Your how-to-guide on switching from a third-party to first-party data strategy. Read this eBook to learn the benefits, key use cases that matter to you, and the steps you need to take to succeed in a third-party cookie-less world.
2 Crucial Steps to Prepare for Third-Party Cookie Loss
See how to execute two necessary steps to ensure your brand is set up for marketing campaign success after the loss of third-party cookies.
The End of Third-Party Cookies: What Do Marketers Do Next?
Hear two experts share the top strategies marketers will want to take to prepare for the future.
See What the Experts Have to Say
Role of Server-Side Data
See how to leverage server-side data collection capabilities to build a scalable and future-proof data foundation so you can manage all of your customer data sources from multiple channels.
It’s Time to Change to a First-Party Data Strategy
The loss of third-party cookies is going to be tough for many marketers, but the ones who have a first-party data strategy in place will be set to succeed in this new environment.
Ready to Switch to a First-Party Data Strategy?
Chat With Us, We’re Here to Help!