The Power of Data & Personalization: Understanding Your Customers’ “Why” (Keynote)
Featuring Wunderman Thompson

In a world where customer brand loyalty is highly dynamic and often fleeting, the key to successfully winning, serving and retaining customers and their loyalty requires delivering unprecedented relevancy in the buyer’s journey with the brand. In this keynote session, Tealium CMO Heidi Bullock joins data and CX experts from Wunderman Thompson to discuss what today’s marketers need to know to establish powerful differentiation through data-led, individualized experiences to drive growth.

Personalization at Scale

Now that storefronts have become digitized, it can be tough to deliver the same level of personalization online as you did in-person. That’s why in this session, Tealium’s Catherine Ballantyne will be showing you how to create more personalized experiences by channel with the power of data. Tune in to learn how to better engage with your customers in real-time!

Driving Personalization in the Age of Privacy with a CDP

The new era of privacy has created a catch-22 for organizations. Today’s consumer expects true personalization, from every business. But this is difficult in an era where consumers are more conscious of their data privacy than ever. If organizations can achieve a balance of privacy and personalization, it can turn into a massive strategic advantage. Learn how a Customer Data Hub can help you balance privacy and personalization to increase customer trust.

Starting Small and Thinking Big: Using Personalization to Drive Conversion
Featuring nib Group

Personalization is no longer an industry buzzword; customers expect it. So tune in to this session to hear nib’s Josh Griffiths’ tips to completely transforming your data to achieve max personalization. You’ll also learn how to quickly dissect your first-party data in order to respond to customers in real-time.