SAN DIEGO, CA (January 22, 2015) – Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced operating and product highlights from 2014. The company’s organic sales growth of 138 percent year over year was driven by an unmatched ecosystem of digital technology partners, unparalleled customer satisfaction among a vast and diverse base of enterprise customers, and consistent product innovation.
Operating and Company Highlights from 2014:
Product Innovation Highlights from 2014:
“In 2014, the conversation shifted from tag management, which is now widely accepted as a best practice, to focus more broadly on the incredible business benefits that are realized when enterprises can standardize and leverage the data being collected and transmitted across a diverse number of cloud-based and in-house technologies,” said Jeff Lunsford, CEO of Tealium. “Demanding, savvy, omnichannel consumers now rule the day, and forward-thinking companies are working diligently to streamline their ‘data supply chains’ to enable real-time action based on real-time customer intelligence. Tealium iQ and AudienceStream serve as ideal, neutral data enrichment and transport platforms for feeding all omnichannel solutions with actionable data, as well as delivering much more timely information into business intelligence and data warehousing solutions. Just as application servers and real-time messaging software became exciting new layers of the application stack over a decade ago, ‘data layers’ and real-time data servers have now become best practice solutions. We are proud to be leading this innovative trend, and empowering our customers to enjoy the immense benefits of actionable, real-time insight across all digital touch points.”
“Tealium has opened the floodgates for our creativity,” said Matt Reeves, senior manager of digital marketing at Charter Communications. “Today, it’s very easy to put a pixel on a page and from that pixel gain a comprehensive perspective on customer behavior. The data we collect is helping us better segment audiences to more effectively target campaigns and content. We’ve been very successful optimizing at the top of the funnel, but we see even more opportunities for leveraging segmentation to optimize mid- and bottom-funnel campaigns.”
“Tealium iQ is helping HARMAN e-commerce achieve the immediacy of action required for successful digital marketing,” said Jeremy Myers, manager of global e-commerce analytics at HARMAN International. “We have new agility to move on opportunities and to incorporate new technologies. Tealium’s data layer will also help us more easily unify our online marketing applications and minimize effort and risk in future update processes.”
For more information on Tealium, visit www.tealium.com.