Tealium + Databricks | Better Together

Turn Databricks Intelligence Into Real-Time Customer Action

Databricks builds the models, the agents, and the governed data. Tealium turns that intelligence into action across 1,300+ destinations, in batch, on a trigger, or in real-time.

Get a Demo Launch a Self-Guided Demo

Trusted by 850+ Enterprises. Built for Databricks.

Databricks Builds the Intelligence. Reaching the Customer Is a Different Problem.

The models are trained. The agents are built. Unity Catalog governs all of it. But a model output sitting in a Delta table is not a customer experience. The agent built on Mosaic AI has no way to read live context or act on it. Predictions wait for a nightly export. Every new AI initiative adds another connector, another pipeline, another ticket. The cost is activation lag, governance risk, and AI that never reaches the moment it was built for.

Tealium Is the Operational Layer Between Databricks and Your Customers.

One Tealium connection turns Databricks intelligence into customer action. Consented, enriched behavioral data streams into Delta Lake. Model outputs and segment assignments flow back into live customer profiles. Activation reaches 1,300+ destinations in batch, on a trigger, or in real time. Context API delivers governed customer context to your apps and agents.

One Databricks Audience. Three Ways to Activate

Model the audience once in Databricks. Activate it however the business needs to act.

On a Schedule.

Warehouse-native cloud activation streams Databricks-defined audiences directly to campaign, email, and ad destinations. With Delta Sharing, data stays in Databricks and Tealium reads it on demand.

On a Trigger.

Databricks model outputs and lakehouse attributes flow into Tealium real-time profiles. When a customer takes a qualifying action, Tealium evaluates rules, checks consent, and routes the response to the right channel in seconds.

In the Moment.

Context API returns a complete customer profile, enriched with Databricks model outputs and live behavior, in around 60ms. Agents, websites, and apps get exactly the context they need.

Data Cloud Activation

Built to Move With Databricks at Every Stage

Stream Trusted Events Into Delta Lake

Tealium collects events across web, mobile, server-side, and offline sources, enforces consent at collection, transforms data inline, and streams it into Delta Lake in seconds.

Pull Databricks Models Into Real-Time Profiles

A Databricks data source pulls model outputs, historical attributes, and segment memberships into Tealium customer profiles for triggered orchestration and live response.

Activate Lakehouse Audiences Without Copying Data

Warehouse-native cloud activation pushes Databricks-built audiences to 1,300+ destinations through zero-copy patterns, governed by Tealium rules while your lineage stays in Unity Catalog.

Invoke Mosaic AI Models in Real Time

Tealium calls models built in Databricks or Mosaic AI, retrieves the inference, writes it back to the profile, and activates the result across the connector network with consent enforced at every destination.

Deliver Live Customer Context Through One API

Context API serves lakehouse-enriched, consent-governed customer context to websites, apps, and personalization tools in around 60ms.

Give Your Agents Governed Context Through MCP

A managed MCP server lets agent frameworks query unified profiles, read consent state, and act through Tealium's connector network. The agents you build on Databricks reach customers through Tealium.

Govern Consent Across Every Signal

Consent is captured at collection and travels with every event, profile update, and activation. Data never moves without enforcement. Unity Catalog stays the source of truth.

Build Apps and Agents That Work

Tealium gives every Databricks-built agent a governed way to read live customer context and act on it.

An agent calls Context API through managed MCP. It receives live profile state plus Databricks-modeled attributes like lifetime value and propensity, with consent attached, in around 60ms. It decides, then routes the action through Tealium's connector network. The result writes back to the profile for the next inference.

What You Get, Role by Role

AI & Engineering

Data & Analytics

Marketing

Models and Agents Reach Production Without Custom Pipelines

Stream AI-ready, consented data into Delta Lake. Call your Mosaic AI models with Invoke Your Own Model, write the results back, and activate. Give agents governed context through managed MCP.

Operationalize the Lakehouse Without Shadow Copies

Activate directly from Databricks with no replication and no new governance surface. Delta Sharing keeps data in place. The lakehouse remains the system of record.

Activate Databricks Predictions in Hours, Not Weeks

Send propensity scores and modeled segments to live profiles, then activate the same audience as a scheduled batch, a triggered response, or a real-time personalization call across 1,300+ destinations.

What Databricks Customers Run on Tealium

AI-Ready Data Collection Into Delta Lake

Scenario

Raw events arrive in the lakehouse and need a wrangling pass before they are useful to AI or analytics.

How

Tealium collects across every touchpoint, transforms and labels data at collection, enforces consent before it lands, and streams it into Delta Lake in seconds.

Outcome

Databricks receives structured, consented, AI-ready data without a manual ETL layer.

Mosaic AI Model Activation Across Every Channel

Scenario

Data science builds next-best-action and propensity models on Databricks. Activating them across email, ads, web, and agents takes a bespoke integration for every tool.

How

Tealium invokes the model, retrieves the inference, writes it back to the profile, and activates the output across the connector network. Consent travels with every activation.

Outcome

Model investment reaches every channel without custom engineering.

Model-to-Media for High-Intent Audiences

Scenario

A predictive model identifies the highest-intent prospects, but the scores sit in a table while the acquisition window closes.

How

Modeled scores refresh into Tealium profiles and activate into paid and owned channels on the cadence the business runs on.

Outcome

The model drives media spend instead of a dashboard.

Real-Time Context for Agents and Apps

Scenario

Agents built on Mosaic AI and in-app experiences need customer context at the moment of interaction. Lakehouse queries are too slow.

How

Context API returns a live profile, enriched with Databricks model outputs and current behavior, in around 60ms, with consent checked at response time. Managed MCP gives agent frameworks a native way to call it.

Outcome

Agents and apps act on complete, governed intelligence without compromising latency or compliance.

Why Databricks Customers Pick Tealium

More Than a Connector

Reverse ETL moves rows from the lakehouse to a destination and stops there. Tealium runs real-time identity, orchestration, low-latency context, and AI-ready data pipelines on one platform. Same Databricks. More destinations. More orchestration. One governance model.

Go Beyond Reverse ETL

Activate Without Moving Data

Zero-copy patterns and Delta Sharing keep data inside Databricks. Tealium reads audience definitions and modeled attributes on demand, governed by the lineage your team already keeps in Unity Catalog.

Model-Neutral and Vendor-Neutral by Design

Tealium feeds, invokes, and activates your models. It does not replace them. Keep Databricks at the center of gravity and activate across 1,300+ destinations with no ecosystem lock-in.

Consent Built Into Every Signal

Consent is captured at collection, carried through enrichment, and enforced at activation. Not a post-hoc check. A structural property of how the platform operates.

Built for Enterprises. Proven by Results.

15%

uplift in reach.

Sportsbet runs streaming data, feature engineering, ML, and GenAI on Databricks, with Tealium as the real-time identity and activation layer across channels.

"The best thing about working with Tealium is their culture. We really enjoy working with the team. They know exactly where they're aiming. They engage as a partner rather than a vendor."

Niall Keating

Head of Data Solutions, Sportsbet

Go Deeper

Your Demo. Your Data.

See Tealium + Databricks With Your Own Data.

Walk through a live flow. Stream into Delta Lake, invoke a model, and activate the output across the channels you already run. Bring an agent and watch it read governed context in around 60ms.

Get a Demo Launch a Self-Guided Demo

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Turn Databricks Intelligence Into Real-Time Customer Action

Databricks builds the models, the agents, and the governed data. Tealium turns that intelligence into action across 1,300+ destinations, in batch, on a trigger, or in real-time.

Trusted by 850+ Enterprises. Built for Databricks.

Databricks Builds the Intelligence. Reaching the Customer Is a Different Problem.

Tealium Is the Operational Layer Between Databricks and Your Customers.

One Databricks Audience. Three Ways to Activate

Model the audience once in Databricks. Activate it however the business needs to act.

On a Schedule.

On a Trigger.

In the Moment.

Built to Move With Databricks at Every Stage

Stream Trusted Events Into Delta Lake

Pull Databricks Models Into Real-Time Profiles

Activate Lakehouse Audiences Without Copying Data

Invoke Mosaic AI Models in Real Time

Deliver Live Customer Context Through One API

Give Your Agents Governed Context Through MCP

Govern Consent Across Every Signal

Build Apps and Agents That Work

What You Get, Role by Role

Models and Agents Reach Production Without Custom Pipelines

Stream AI-ready, consented data into Delta Lake. Call your Mosaic AI models with Invoke Your Own Model, write the results back, and activate. Give agents governed context through managed MCP.

Operationalize the Lakehouse Without Shadow Copies

Activate directly from Databricks with no replication and no new governance surface. Delta Sharing keeps data in place. The lakehouse remains the system of record.

Activate Databricks Predictions in Hours, Not Weeks

Send propensity scores and modeled segments to live profiles, then activate the same audience as a scheduled batch, a triggered response, or a real-time personalization call across 1,300+ destinations.

What Databricks Customers Run on Tealium

AI-Ready Data Collection Into Delta Lake

Scenario

How

Outcome

Mosaic AI Model Activation Across Every Channel

Scenario

How

Outcome

Model-to-Media for High-Intent Audiences

Scenario

How

Outcome

Real-Time Context for Agents and Apps

Scenario

How

Outcome

Why Databricks Customers Pick Tealium

More Than a Connector

Activate Without Moving Data

Model-Neutral and Vendor-Neutral by Design

Consent Built Into Every Signal

Built for Enterprises. Proven by Results.

15%

uplift in reach. Sportsbet runs streaming data, feature engineering, ML, and GenAI on Databricks, with Tealium as the real-time identity and activation layer across channels.

"The best thing about working with Tealium is their culture. We really enjoy working with the team. They know exactly where they're aiming. They engage as a partner rather than a vendor."

Niall Keating

Go Deeper

Cloud Activations

Tealium for AI

Tealium + Databricks

Databricks Delta Sharing Cloud Data Source

See Tealium + Databricks With Your Own Data.

Walk through a live flow. Stream into Delta Lake, invoke a model, and activate the output across the channels you already run. Bring an agent and watch it read governed context in around 60ms.

uplift in reach.

Sportsbet runs streaming data, feature engineering, ML, and GenAI on Databricks, with Tealium as the real-time identity and activation layer across channels.