CloudStream - Tealium

Stop Piecing Together Multiple Vendors

Organizations are forced to stitch together separate tools for collection, storage, governance, and activation—creating data silos, compliance gaps, and operational complexity.

Fragmented Vendor Ecosystem

Separate tools for collection, storage, governance, and activation lead to slow campaign response times.

Governance Blind Spots

Consent and compliance data scattered across multiple systems creates risk.

Double Data Storage Costs

Paying for both warehouse storage & CDP storage doubles your data infrastructure costs.

Slow Campaign Deployment

Campaign build time takes weeks instead of minutes, missing revenue opportunities.

One Platform. Complete Customer Data Lifecycle.

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Flexible data management for every use case. Collect from any source, activate anywhere, while your warehouse remains the single source of truth.

Minutes-to-Value

Setup in under 60 seconds. Start activating warehouse data immediately without complex integrations.

Zero Data Duplication

Reads data in place via secure federation. No PII persisted in Tealium, reducing compliance scope.

Unified Orchestration

One-click activation across paid, owned, and earned channels with a proven connector ecosystem.

How It Works

Step 1: Auto-Map Your Warehouse

Warehouse tables and columns automatically map to Tealium attributes in a guided wizard.

Step 2: Build Segments Visually

Define segment rules visually with drag-and-drop interface - no complex SQL required.

Step 3: Activate Everywhere

One-click activation through Tealium’s vast connector ecosystem across paid, owned, and earned channels.

Step 4: Monitor Performance

Track campaign performance in real-time with visual monitoring and attribution.

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Built for Every Stakeholder

For C-Suite

For Marketing Leaders

For Technical Leaders

Unlock warehouse data for revenue programs instantly, without adding risk or headcount.

Cuts campaign build time from weeks to minutes

Eliminates redundant data storage costs

Strengthens compliance posture

Launch precise, multi-channel campaigns from live customer data—no SQL or tickets.

Step-by-step wizard anyone can use

Multiple marketing and ad-tech connectors

Visual monitoring to prove lift

Maintains the warehouse as source of truth while reducing pipeline sprawl.

Reads data in place via secure federation

No PII persisted in Tealium

Governance tools respect consent downstream

Key Resources

Blogs

Partners

How Tealium is Redefining the CDP Market in the Age of the Data Cloud

Google BigQuery