Tealium + Snowflake: Better Together

Supercharge your Snowflake AI Data Cloud with real-time customer data collection and activation. Tealium's Customer Data Hub seamlessly integrates with Snowflake to help you collect, unify, and activate customer data at scale.

Own Your Data
Join Tealium, Snowflake, and Rohrman Auto Group to discover strategies for leveraging data to boost revenue and enhance customer experiences.

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How do Tealium & Snowflake Work Together?

Whether you are landing low-latency data in Snowflake or activating Snowflake data in Tealium, we offer several methods to accomplish your objectives.

Collecting Data for Snowflake with Tealium

Tealium enables real-time customer data collection from websites, mobile apps, CRM systems, and more while ensuring consent compliance. It cleanses, filters, and prepares data for seamless delivery into Snowflake, optimizing efficiency and data quality.

Integration Options:

Snowflake Snowpipe Streaming API – Near real-time data ingestion.
Webhook – Distributes data to existing APIs.

Activating Data from Snowflake with Tealium

Tealium's integration marketplace and real-time infrastructure maximize the value of Snowflake data, enabling AI-driven CX, business intelligence distribution, and real-time data activation.

Integration Options:

Snowflake Data Source – Query Snowflake for near real-time data.
API Import – Flexible data ingestion via API.
File Import – Upload exported Snowflake data.
Data Connect – Visually query and collect customer data.

Real-time CDP + Snowflake Data Cloud Architecture

Tealium and Snowflake integration diagram for Customer 360 data strategy

Benefits of the Tealium & Snowflake Integration:

Actionable Customer View

Build a flexible view of your customers in Tealium that’s well integrated with your tech stack to automate intelligent, real-time engagement.

Leverage Historical Data with real-time customer context

Marry historical data and real-time behavior to create better customer experiences in the moment.

Manage Data Quality at Collection

Tealium cleanses and transforms data before sending it to Snowflake, ensuring the accuracy and reliability of your analytics.

Reduce Jobs and Streamlined Workflows

Reduce the number of steps in data management workflows by automating data transfer and analysis processes, saving time and resources.

Privacy-safe, Real-time Activation

Activate insights from Snowflake leveraging Tealium’s consented profiles and 1300+ productized integrations.

Improved Marketing ROI

Make data-driven decisions for targeted campaigns and personalization, maximizing your marketing return on investment.

With Tealium and Snowflake You Can Strengthen Your Existing Customer Data Initiatives

Initiative	What You Can Achieve	Value to Your Organization
Identity	Efficiently create an actionable customer view. Create a unique identity graph per your unique business requirements with Tealium-collected data	Maintain an accurate, comprehensive, and up-to-date customer view
AI	Fuel and activate AI and ML Initiatives. Inform and activate AI initiatives with a real-time data layer	Safely provide data for AI and automate activation of intelligence
Insights	Automate high-quality, real-time engagement data sources. Rich, high-quality, integrated data to improve and activate differentiated intelligence	Save time wrangling data and get higher-quality insights
Consent	Consented data collection and activation. Ensure insights and activation always respect customer privacy and preferences	Reduce risk in customer data operations and build trust with customers

How Does it Work?

The integration process is straightforward:

1 Data Collection: Tealium captures customer data from various sources.

2 Data Transformation: Tealium cleanses, enriches, and transforms the data into a unified format per your unique specifications.

3 Streaming Data Ingestion: Tealium securely lands the transformed data in Snowflake.

4 Data Analysis: Tealium performs real-time calculations as data is collected, saving post-processing time in the data cloud platform. Then, use Snowflake to analyze this data more deeply alongside other data sources.

5 Data Activation: Tealium ingests analyzed data from Snowflake to activate in real-time for personalized customer experiences across multiple engagement channels; from marketing and sales to customer service and beyond.

Unlock New Possibilities with
Tealium & Snowflake

By integrating Tealium and Snowflake, you gain a powerful foundation for:

Personalization:

Create personalized marketing campaigns and customer experiences based on individual preferences and behaviors.

Customer Lifetime Value (CLTV) Analysis:

Identify your most valuable customers and tailor your marketing strategies accordingly.

Attribution Modeling:

Understand what drives customer conversions and optimize your marketing spend.

Streamline and Scale AI Initiatives:

Improve cohort analysis, next-best action, propensity models, lead scores, and more with high-quality data and automated activation.

Predictive Analytics:

Anticipate customer needs and behavior to inform proactive marketing strategies.

Ready to Get the Most Out
of Your Customer Data?

Snowflake and Tealium are investments that help you dramatically increase the value of your customer data. With Tealium’s Customer Data Platform at the front lines, cleansing and transforming your incoming data, and Snowflake enriching that data with historical insights, you can get more out of your data and make it more accessible to business teams.

Resources

DV EMEA 2025 Unifying Real Time Data And Lifetime Value LGs Customer 360 Strategy With Tealium Snowflake 1

Legal & General’s Customer 360 Strategy: Unifying Real-Time Data & Lifetime Value with Tealium & Snowflake

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Tealium unveils CDP integration with Snowflake’s Snowpipe Streaming API

The integration combines the powerful forces of the Snowflake Data Cloud and Tealium CDP to accelerate CX across the entire customer journey SAN DIEGO | May 16, 2024 — Tealium announced today that it is one of the first customer data platforms (CDPs) to seamlessly connect to Snowflake’s Snowpipe Streaming API, offering industry-leading customer data […]

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Snowflake Integration

Bridging Your Data Worlds: Tealium’s New Snowflake Integration

We’re thrilled to announce Tealium’s highly anticipated Snowflake inbound data source integration is now available. This powerful new connection between Tealium and Snowflake’s AI Data Cloud simplifies how you import and activate valuable customer data, helping your team make faster, more informed decisions. What This Integration Delivers Seamless Data Flow: Import data from Snowflake tables […]

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Tealium + Snowflake: Better Together

Supercharge your Snowflake AI Data Cloud with real-time customer data collection and activation. Tealium's Customer Data Hub seamlessly integrates with Snowflake to help you collect, unify, and activate customer data at scale.

Own Your Data
Join Tealium, Snowflake, and Rohrman Auto Group to discover strategies for leveraging data to boost revenue and enhance customer experiences.

How do Tealium & Snowflake Work Together?

Whether you are landing low-latency data in Snowflake or activating Snowflake data in Tealium, we offer several methods to accomplish your objectives.

Collecting Data for Snowflake with Tealium

Activating Data from Snowflake with Tealium

Real-time CDP + Snowflake Data Cloud Architecture