Tealium’s Suite of Conversions API (CAPI) Integrations

Introduction

What a Conversions API Does

A Conversions API sends conversion data to ad platforms directly from your servers, with no browser in the path. You control the signal: interactions with your sites, products, and services, plus insights a pixel never sees, like margin, lifetime value, or a closed deal.

Tealium’s Conversions API integrations cover the full customer journey with accurate sharing and complete control over your first-party data. Improve attribution, ROAS, and conversion volume without third-party cookies, and keep consent attached the whole way.

How It Works

1

Collect

Web, mobile, server, offline, and CRM events land in one governed layer with consent attached.

2

Enrich

Resolve identity and add value scores, margin, or lifecycle stage before the event leaves your stack.

3

Activate

Stream server-side conversions to any platform below, in real time or as scheduled offline uploads.

Benefits

Why Advertisers Run CAPI Through Tealium

01

Control What You Share

Decide exactly what each platform receives and when. Append product margin or customer value score, and enforce consent centrally.

02

Lose Fewer Conversions

Server-side delivery survives ad blockers, tracking prevention, and dropped connections, so platforms count the conversions pixels miss.

03

See the Full Funnel

Inform bidding with CRM data, offline conversions, qualified leads, and multi-site conversion paths a pixel can’t capture.

04

Raise Your ROAS

Better data lifts return on ad spend. Send lifecycle stage and value signals so platforms optimize toward profit, not just clicks.

05

Count Offline Conversions

Include call center, in-store, and post-purchase events for a complete view and faster statistical significance.

06

Outlast the Next Platform Shift

One integration layer absorbs platform and privacy changes, so your measurement survives whatever the ecosystem does next.

Partner Ecosystem

Conversions APIs Across Our Partner Ecosystem

28 pre-built conversions connectors across 26 platforms: social, search, retail media, programmatic, CTV, affiliate, measurement, and more. Every one ships with integration details and developer documentation.

Featured Integrations

Social

Tealium + Meta

Send consented conversions from web, CRM, and offline sources server-side to Meta’s Conversions API. Complete profiles give Meta more signal to match, measure, and optimize against.

Search

Tealium + Google

Pair client-side tagging or server-side collection with Google Enhanced Conversions. Recover conversions the browser loses and give Smart Bidding consented first-party data to work with.

Social2 Connectors

Tealium + TikTok

Stream consented first-party events to the TikTok Events API for sharper campaign optimization. Real-time and offline connectors are both available.

Retail Media

Tealium + Amazon Ads

Send online and offline conversion events server-side to Amazon Ads, so bidding optimizes toward full purchase behavior, not just what happens on site.

Search

Tealium + Microsoft UET

Stream server-side conversions to Microsoft Advertising via UET to restore measurement across search and the Microsoft Audience Network.

Programmatic2 Connectors

Tealium + The Trade Desk

Send real-time and offline conversion events to The Trade Desk to sharpen attribution and bidding across programmatic campaigns.

Social

Tealium + Snapchat

Deliver events server-side to the Snap Conversions API in real time, with delivery more reliable than the pixel alone.

Social

Tealium + Pinterest

Send conversions server-side to the Pinterest API for Conversions in real time. Preserve measurement for the conversions browsers no longer report.

B2B Social

Tealium + LinkedIn

Connect your server directly to the LinkedIn Conversions API. Measure which campaigns produce pipeline and revenue, not just clicks and leads.

Social

Tealium + Reddit

Send conversion events to the Reddit Conversions API in real time. Measurement stays intact and Reddit gets a consented signal to optimize delivery against.

Social

Tealium + X

Send server-side conversion events to X to preserve campaign measurement and optimization without relying on browser pixels.

Local

Tealium + OpenAI

Deliver consented first-party conversions to the OpenAI Events API. Improve targeting and optimization for campaigns in batch and real-time.

The Full Suite

Connector	Category
Adform	Programmatic
Adjust Events	Mobile measurement
Awin Conversions	Affiliate
Impact Conversions	Partnerships
Kayak Conversion Tracking	Travel
Nextdoor	Social Platform
Optimizely Events	Experimentation
Podscribe S2S	Podcast attribution
Roku Events	Connected TV
Singular Events	Mobile measurement
Teads Conversions	Programmatic
Viant VDP Conversion API	Programmatic
Yahoo Conversions	Search & display
Yelp Conversions	Local

Use Cases

Getting Started With Conversions APIs

01

Optimize Toward the Conversions That Matter

Most advertisers optimize toward a mid-funnel event like a form fill, because the real conversion happens offline or in another browser. Capture the deeper event and let the platform optimize toward revenue instead.

02

Recover the Events Browsers Drop

Pixels miss events to browser settings, weak networks, and early page exits. Send both browser and server-side events and register the actions the pixel never sees.

03

Enrich the Signal Before You Send It

Resolve identity and add attributes like customer value score, margin, and segment before the event reaches the ad platform, so bidding runs on your best data.

Proof

Delivering Better Data to the World’s Most Innovative Enterprises

18%

Golfbreaks lifted ad click-through rates 18% by running the Conversions API alongside the pixel, including inbound call center conversions sent server-side.

23%

An Australian internet service provider earned a 23% higher conversion rate using the Conversions API to improve campaign measurement.

26%

The same provider also saw 26% incremental sales and 13% more online sales within three weeks.

“We have Conversion API in Tealium which helped to increase the attribution. With it we’re able to really hone in on what our consumer behavior is and serve up a personalized experience based on the group that they are in.”

Christina Sweeney

Manager of Site Analytics, New Balance

Key Resources