Tealium vs Adobe Real-Time CDP

Choose a CDP That Works With Your Whole Martech Stack

Your Customer Data Needs to Talk.
Tealium Talks to Everybody.

Adobe offers lots of good marketing tools. Tealium Customer Data Hub makes them work better together, and work better with others. Creating exceptional customer experience means all your teams need access to consistent data they can trust and understand. And you won't deliver this CX from a single-vendor marketing tech stack—because no one can. Tealium AudienceStream CDP frees you from silos with a high-quality data source that integrates quickly with every marketing cloud or tool in your toolbox. We are designed and built to be vendor-neutral. Tealium’s team and technology deliver quicker data activation and better cross-tool conversations, leading you to sharper insights and a better experience.

Get More Value, Faster

Be Agile, Not Fragile

Work in the Language of Your Business

Get More Value, Faster

Quickly interconnect your entire marketing stack, including Adobe tools, with reliable data. Get out of implementation jail and start delivering insights and value right away; activate new data in real time. Tealium’s no- code approach to our technology and UI allows nontechnical users to set up use cases, boosting operational efficiency and reducing dependency on technical resources.

Tealium will actually help lower your Adobe licensing and professional service costs, as you get going without all the hand-holding.

Be Agile, Not Fragile

Tealium’s vendor neutral approach includes more than 1,300 integrations, plus APIs and SDKs. We build, monitor and assure every one of them ourselves. This ensures that your CDP works with all the tools and marketing clouds you have today— and the ones you may have in the future. Now that's agile.

Adobe relies on third parties to create and maintain integrations, which increases risk and complexity for you. And that's fragile. (Nobody likes fragile.)

Woman traveling with backpack and suitcase

Work in the Language of Your Business

Adobe's CDP requires you to use the ODI data model. Tealium thinks your data should be organized and labeled to reflect your business instead. How do you define and label customers and their actions? How do you model interactions and touchpoints?

Tealium lets you decide, so your technical and nontechnical teams alike can all understand the data they’re looking at. Optimize your data strategy for your business goals, not for a martech vendor's stack.

Why Choose Tealium vs Adobe Real-Time CDP

Tealium CDP Was Built From the Ground Up to Work Together

The Tealium Customer Data Hub was designed from the beginning to empower you to create a unified customer data strategy and honor privacy, governance, and neutrality. In fact, it's more than a CDP; we've proudly built an entire pipeline to collect, unify and activate your customer data in real time.

Adobe's marketing cloud wasn't built from scratch; some of the tools have been added via acquisition and then stitched in.

Get More From Your Existing Martech Investments

Tealium helps increase the value you get from the investments you've already made.
This is why a vendor-neutral CDP is a key piece of your marketing technology puzzle. Because Tealium connects more data sources, we provide a broader, deeper, and more dependable range of data to every tool in your toolbox, you'll avoid conflicting results, drive budget efficiency, and create more consistent customer experiences.