Digital transformation is not just a trend but a necessity, and staying ahead of the curve is paramount. Understanding the latest developments in technology and marketing can be the key to success in this rapidly evolving landscape. That’s where events like Tealium’s Digital Velocity come into play, offering a platform for industry leaders, innovators, and enthusiasts to come together, share insights, and chart the course for the future of digital. Join us to learn, collaborate, and drive impact!

Tealium’s Digital Velocity event will take place from June 10th to 12th, 2024 at The Omni La Costa Resort & Spa, with championship golf courses, sparkling resort pools, an award-winning spa, and a host of dining options. 

Why Should I Attend Tealium’s Digital Velocity?

Engage with industry leaders, visionary thinkers, and fellow customer data enthusiasts as we delve into the heart of the real-time revolution. We will cover key data strategies, use cases, and industry trends. You’ll leave this event equipped with practical and actionable information to help your organization benefit from customer data.

What Does Digital Velocity Cover? What is the significance of attending Digital Velocity?

The Digital Velocity event will cover a variety of sections, each designed to teach attendees about the latest innovations in customer data. Discover the new ways customer data can power successful AI initiatives, be used for real-time engagements, and see best practices for ensuring data is used to uphold privacy and compliance.

What are the main topics or themes that will be covered during the event?

The Digitial Velocity event will cover sessions in key areas, including modern data strategies for AI (and beyond), data privacy and compliance, real-time data use cases, and Tealium products. Let’s explore each area!

Modern Data Strategies (AI, Data Warehouse, Data Transformation)

Having a modern, effective data strategy benefits all aspects of your organization because data serves as the lifeblood of all data transformations. A modern data strategy enables organizations to harness vast amounts of data, transforming it into actionable insights and informed decision-making. By adopting a compliant and reliable data strategy, organizations can better fuel artificial intelligence (AI), machine learning (ML), and predictive analytics. A modern data strategy is a reliable foundation for departments to uncover valuable patterns, trends, and correlations, leading to more effective customer engagements. Moreover, a modern data strategy facilitates agility and scalability, allowing organizations to adapt quickly to changing market conditions and customer preferences. 

So, what are the benefits of a modern data strategy? Acquiring the right data for successful Artificial Intelligence (AI) cannot be overstated in today’s data-driven world. Without the right data, AI initiatives risk producing flawed outcomes, biased results, or even ethical dilemmas. Therefore, understanding how to collect, manage, and analyze data effectively is paramount for unlocking AI’s full potential. It’s not just about having vast amounts of data; it’s about having the right data that is clean and consented. 

Want to learn more industry-leading data experts and get hands-on use cases? Tealium’s Digital Velocity event is the perfect place to explore more and walk away with tactical knowledge.

Data Privacy & Compliance

With the proliferation of data collection technologies and the growing volume of personal information stored online, individuals are rightfully concerned about the privacy and security of their data. Furthermore, regulatory bodies around the world are enacting stringent laws (such as GDPR and CCPA) to ensure that businesses handle personal data responsibly and transparently. Prioritizing privacy and compliance is not only a legal obligation, but a fundamental aspect of building trust with customers and maintaining brand integrity. By learning from data privacy experts at Digital Velocity, organizations can take their learnings and utilize them to protect customers’ privacy rights while mitigating the risk of data breaches and legal repercussions.

Next-Gen Customer Experiences (Real-Time Use Cases)

Want to be a pioneer of next-generation customer experience? Our Digital Velocity event will explore the frontier of all things customer experience! Understanding real-time data use cases allows organizations to leverage data, enabling them to respond to events, trends, and customer behavior at blazing-fast speeds. This agility is crucial for making timely decisions, optimizing operations, and delivering personalized experiences to customers. By analyzing real-time data streams, organizations can uncover new insights, patterns, and correlations that may not be apparent with traditional batch processing methods. As technology continues to evolve, real-time data processing capabilities will become increasingly vital for businesses to remain competitive and relevant in the digital age. 

Cutting-Edge Products

Stay in the know and on the frontier of Tealium innovation. Our intimate event will explore new products that you should know (and leverage), along with hands-on help from Tealium experts. Leave this event equipped with the toolkit you need to deliver real-time moments that create greater customer connections based on data-driven insights.

Digital Velocity is an immersive, exclusive, and intimate event that will feature dynamic keynote speakers, thought-provoking panel discussions, hands-on educational workshops, and interactive conversations. Get your ticket and discover how real-time and trusted data, AI-driven insights, and cutting-edge solutions drive innovation, foster connectivity, and revolutionize decision-making processes.

Post Author

Natasha Lockwood
Natasha is Senior Integrated Marketing Manager at Tealium.

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