Digital Velocity 2024

Invite Only Sessions in Afternoon
Tealium will be hosting the exclusive, intimate and invite-only sessions below on Monday June 10th. For inquiries to attend and more information on each reach out to your Account Manager.

Lunch for invite-only session attendees.

• A strategic meeting where attendees will get a first look at upcoming features and have the opportunity to network with like-minded leaders.

• Roadmap Updates – Hear directly from Tealium Leadership on what’s painting the vision of our roadmap that includes Compliance, Moments iQ, AI and Applications and Verticalized Solutions.
• Product Vision – Understand the key strategic ways Tealium’s 2024 Product Roadmap will translate to massive success to our Partner Ecosystem
• Building a Tealium Center of Excellence – Learn how to leverage Customer Trends & Successes in your organization to fuel more strategic collaboration
• Marketing Pillars & Focus – See how to most successfully co-market with Tealium’s Marketing Team

• Consent Management – Learn two ways to manage consent in Tealium iQ: Setting up Tealium’s Consent Manager & Integrating with a Consent Management Platform
• Tealium’s Moments iQ & API Overview – Take an educational deep dive to understand the benefits and applications of Zero Party Data. Get your hands dirty in a complete setup of Moments iQ to learn key use cases for personalization on a real website.
• Conversions Tracking – Take a technical deep dive into setting up Conversions API for accurate event tracking and de-duplication.

• Compliance – Learn key trends and strategies for ensuring HIPAA compliance and future-proofing your organization against regulatory changes.
• Personalization – See innovative ways to leverage member and patient data to engage your audience in a personalized way with HIPAA compliance as the foundation.
• BONUS: Tealium for Healthcare – Get a sneak peek, early access look under the hood at Tealium’s new Healthcare product

All DV Attendees are welcome to the evening reception.

Badge pickup and registration continue throughout the day.

An opportunity for attendees to network over breakfast.

Main session doors open for attendees.

Official start of the event.

Jeff Lunsford, CEO, Tealium

Mike Anderson, CTO, Tealium

Kelly Jo Sands, SVP of Digital & Marketing, DIRECTV

Join Tealium’s CEO, Jeff Lunsford, and Chief Technology Officer, Mike Anderson, as they discuss the company’s future leadership and innovation. Discover the pivotal role of data in today’s AI-driven landscape and the importance of implementing a robust data differentiation strategy to achieve tangible business outcomes. Additionally, hear firsthand from Kelly Jo Sands, SVP of Digital & Marketing at DIRECTV, as she shares their transformative journey and strategies for gaining a competitive edge in an ever-evolving market.

Alan Ochoa, Global Director Omnichannel Decisioning & Data Orchestration, GSK

AJ Dalal, Sr Managing Director of Data Strategy, Publicis Sapient

Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.

A short break for networking and refreshments at the Tealium Beast Bar.

Kevin Capeder, Business Analytics Manager, Data Strategy, 3M

Learn how 3M addressed the challenge of scoring new leads for diverse business units by combining visitor profile and engagement attributes and how to design a privacy-first data layer that supports multiple business needs and activates real-time scoring models.

Mark Loovis, Director, MarTech, DIRECTV

Victoria Elliot, Lead MarTech Manager, DIRECTV

Christy Barnett, Senior Account Director, TOLA, Tealium

Discover how DIRECTV navigated the hurdles of evaluating its data sets, tech stack, and marketing processes to unlock its true potential. They will share their journey to overcoming these challenges, leveraging Tealium to unify their data, automate workflows, and achieve new levels of marketing agility. Learn their steps to rethink your approach, harness the power of data, and unlock efficiencies across your teams and technology.

Lunch break with an opportunity for networking at the Tealium Beast Bar.

Phil Lockhart, Chief Digital Officer, Credera

AI holds immense potential to transform customer experiences, but most projects fall short. Join Credera as they unveil the key ingredients for success: a data architecture primed for AI use cases, leveraging AI for content creation and development acceleration, and driving high-ROI marketing through targeted advertising. Discover how Tealium’s solutions empower your MarTech stack to unlock the actual value of AI.

Kim Hales, Senior Vice President, NRG Energy

Hear how NRG Energy architected a CDP Center of Excellence focusing on fostering alignment across stakeholders, establishing a data quality foundation, and embracing continuous innovation. Learn how they support a data-driven culture, segment audiences effectively, personalize offers across channels, and ultimately drive measurable results.

Aaron Burnett, Founder & CEO, Wheelhouse DMG

In today’s data-driven world, navigating privacy regulations and customer data management can be a complex challenge. This panel brings together experts from Wheelhouse as well as healthcare and financial services, two of the most highly regulated industries, to share their experiences and insights. Gain best practices for collecting, utilizing, and safeguarding customer data while adhering to stringent privacy regulations.

Erik Gabrielson, Sr Director, Customer Relationship Management, Floor & Decor

Daniel Paulino, Vice President, Marketing, Bozzuto

Join us for an engaging session where three of our esteemed Tealium customers, Floor & Decor and Bozzuto will take the stage to share their innovative and exciting success stories. From leveraging data-driven strategies to pioneering new approaches, these companies have redefined what’s possible in their industries. Gain actionable insights and learn practical tips as they unveil the secrets behind their achievements. Don’t miss this opportunity to be inspired and discover how you can drive impactful results in your own organization with Tealium.

A short break for networking and refreshments at the Tealium Beast Bar.

Details of the final session will be announced soon.

Evening celebration for all attendees.

Networking opportunity over breakfast.