What does this mean for your business?
The way in which advertising is informed by data will continue to fundamentally change over the coming years. To power privacy-centric advertising in a world without third-party cookies, businesses need to start delivering a first-party driven approach.
To help address these challenges, Tealium partners with Amazon with three core integrations, including client-side tags/pixels, server-to-server (S2S) CAPI connectors for online and offline data configuration, and full spectrum audience-based segmenting and activation for hyper-accurate targeting. This all culminates into a real-time, single-view of a customer that can be applied to diverse business units across an organization, from marketing to data science, analytics, email, media, and creative teams.