Source: The Power of First-Party Data Strategies for Marketers, Deloitte, 2023
Recover conversions not observed today due to privacy and regulation changes that are changing how customer data is tracked, collected, and activated. Improve targeting, modeling, and bidding performance by configuring important events like subscription, renewal, add to cart, and purchases associated with your campaigns running on Amazon
Bring the full power of your MarTech stack to your Amazon Ads campaigns. Maximize your business objectives and Key Performance Indicators (KPIs) by creating omni-channel audiences in AudienceStream CDP and activating those audiences in Amazon’s DSP using Amazon DSP Data Provider API.
Include more data sources from your enterprise — such as CRM data, call-center events, offline behaviors, lower-funnel events, or detailed event parameters like item categories - to grow your audiences with Look-a-like modeling or to reduce low-performing audiences with Suppression modeling.
Decide what data to share with Amazon and when to share it, as well as include more meaningful data, such as a customized customer value score or each step/action taken in a conversion journey on a website.
As the industry moves to better protect the privacy of consumers, browsers will cease to support cookies that today aid in optimization, targeting, and measurement, making server-side tools like Conversion API essential for controlling this data.
Strengthen conversion tracking reliability through consented client-side and server-side data collection points. AMC only accepts pseudonymized information. All information in an advertiser’s AMC instance is handled in strict accordance with Amazon’s privacy policies, and your own signals cannot be exported or accessed by Amazon. Advertisers can only access aggregated, anonymous outputs from AMC.
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
AMC scales audiences with insights from the Amazon ecosystem, including shopping behavior at Whole Foods, viewing behavior on Prime, gaming preferences on Twitch, and many other services.
With Tealium, brands implement mechanisms to manage consented, real-time customer signals, which is critical to developing a unified view of the user experience across a brand's owned channels. Leveraging Tealium's connectors with Amazon Ads, marketers can now enrich audience understanding and guide marketing tactics, going from Audience Insights to Audience Strategy.
With this power and reach, global marketers are allocating more media to Amazon Ads and seeing incredible results.
