Great personalization can seem like the destination, but it’s actually an evolution-- one that starts with the right data strategy. Read more...
Google has delayed the death of the third-party cookie in Chrome until 2023, but marketers and analytics professionals are going to be faced with more problems than solutions from this update.
Check out these 5 expert tips from industry pros on getting buy-in on a CDP and staffing your dream team!
The gaming sector is one bound by the tightest of tightropes. As an operator, you exist – just like any other – to drive commercial returns. However, you are also duty-bound to act responsibly [...]
Get 2020 retail holiday ready with 7 ways to spread customer experience joy this holiday season. Leverage your customer data to drive a magical holiday experience.
The holiday shopping season is upon us; make the most of your e-commerce insights with a Customer Data Platform driving your online experiences.
All signs are pointing to a huge rise in e-commerce holiday shopping this year. We've laid out three things retailers can do now to make the most of it.
Business resilience is more important than ever, and marketers will play an important role as change becomes the "new normal."