Blog

It’s now the second half of 2023 – welcome to a world where the quality of your customer data is now the key competitive differentiator for your business. At Tealium’s 2023 Partner Showcase [...]

Everest Group Names Tealium a CDP Leader in its new PEAK Matrix® report [complimentary copy available], among other news In a market as novel, diverse, and dynamic as Customer Data Platforms, [...]

As businesses strive to optimize revenue, reduce costs, and mitigate risks, the concept of the composable Customer Data Platform (CDP) has gained traction. While these designs offer value in [...]

Businesses are constantly seeking ways to leverage customer data to gain a competitive edge, especially with the rise of Artificial Intelligence that requires a high-quality, comprehensive data [...]

The beauty of Tealium is its flexibility. You talk to 10 Tealium customers, and 10 of them will tell you Tealium is amazing for its flexibility.  As Brian P. puts it on the Tealium AudienceStream [...]

To help identify data quality issues, Transparent Partners, a certified Tealium Partner, augmented the Tealium CDP with a dedicated anomaly detection tool. We chose lightup.ai. It was simple to [...]

In part two of our data series breaking down the different types of first party data you need to incorporate into your data foundation we will cover descriptive data. Descriptive data goes a [...]

Companies all over the world love Customer Data Platforms because they allow you to centralize and organize customer data from various sources into a single repository. This makes it easier for [...]

It’s that time of the year that the entire Marketing world has been waiting for, when the biggest names in advertising show us their most creative and compelling messaging and content that they [...]

For the fourth edition of our State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries. The responses have revealed that Customer Data [...]