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Blog

Tag Archives for: "Customer Data Platform"
 Examining the Rise of Customer Data Platforms in Asia-Pacific
0
By Anna Koleth
In Customer Data Platform, Customer Experience, Marketing Strategy, Uncategorized
Posted April 19, 2022

Examining the Rise of Customer Data Platforms in Asia-Pacific

The societal shift over the past two years has consolidated our move online for work, education, shopping and entertainment, leading to increased adoption of customer data platforms in [...]

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 DV ’22 for FinServ: 5 Best Practices for Financial Services Implementing a CDP
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By Hilary Noonan
In Customer Data Platform, Customer Experience, Marketing Strategy, Uncategorized
Posted April 15, 2022

DV ’22 for FinServ: 5 Best Practices for Financial Services Implementing a CDP

There is a rising number of financial services implementing a CDP. Over the last few years, disruptive forces like financial technology, cryptocurrency and the uncertain economic impact of the [...]

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 DV ’22 for Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP
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By Hilary Noonan
In Events
Posted April 12, 2022

DV ’22 for Travel and Hospitality: 5 Best Practices for Travel and Hospitality Companies Implementing a CDP

While the travel and hospitality industry have recovered from the worst of the pandemic disruptions to their businesses, there is still plenty of room for catching up, especially for travel and [...]

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 DV ’22 for Retail: 5 Best Practices for Retailers Implementing a CDP
0
By Hilary Noonan
In Events
Posted April 1, 2022

DV ’22 for Retail: 5 Best Practices for Retailers Implementing a CDP

Onboarding a CDP is not a flip of the switch. In order to get the most out of this powerful tool, retailers should attend our upcoming virtual event and read these 5 best practices to learn how [...]

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 What are the Differences Between Internal and External Customer Data Sources?
0
By Hilary Noonan
In Data Strategy
Posted March 23, 2022

What are the Differences Between Internal and External Customer Data Sources?

Internal and external data sources are typically managed by different teams, serve different functions, and integrating them together can be challenging. Many organizations will pick one main [...]

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 Examples of How CIOs & CTOs Benefit From Tech Stack Optimization and Productivity Lift
0
By Audrey Lewis
In Data Strategy
Posted March 17, 2022

Examples of How CIOs & CTOs Benefit From Tech Stack Optimization and Productivity Lift

As a CIO or CTO, you’ve put a lot of time, money, and effort into building a tech stack that best fits your organization’s specific goals. But it can be frustrating when your tech does not easily [...]

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 Tealium Announces “Integrate Everything” – Connecting the Dots of Data Ingestion and Activation
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By Hilary Noonan
In Customer Data Platform
Posted March 14, 2022

Tealium Announces “Integrate Everything” – Connecting the Dots of Data Ingestion and Activation

We are thrilled to announce our latest wave of product innovation with our ‘Integrate Everything’ release, giving you access to more data types, more flexibility in how you customize that data to [...]

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 The Braze 2022 Customer Engagement Review Reaffirms Value of CDPs
0
By Jenna Fair
In Customer Data Platform
Posted March 3, 2022

The Braze 2022 Customer Engagement Review Reaffirms Value of CDPs

The second annual Braze 2022 Customer Engagement Review reaffirms that customer engagement is made possible through real-time data collection, orchestration and activation. 

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 How Important Are CDP Vendor Integrations?
0
By Hilary Noonan
In Customer Data Platform
Posted March 2, 2022

How Important Are CDP Vendor Integrations?

There are many different types of Customer Data Platforms (CDPs) available on the market, some that are specific to one vendor tech stack and others that are very vendor neutral and operate [...]

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 Forrester “Now Tech: Customer Data Platforms, Q1 2022” Report Includes Tealium
0
By Matt Parisi
In Customer Data Platform
Posted February 24, 2022

Forrester “Now Tech: Customer Data Platforms, Q1 2022” Report Includes Tealium

Tealium has been named the only orchestration CDP in the “Large” market segment ($75M+ ARR) in Forrester’s brand new B2C CDP Now Tech Report. In a milestone for the diverse and rapidly growing [...]

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