You may have heard you need a CDP, but maybe you're not quite sure what the benefits of a CDP are. Read why it is more important than ever to have a CDP.
Personalization has moved from an industry buzzword to a top priority across industries as more and more effort is given to putting the customer at the center of their business. It’s easy to see [...]
When Gartner released their “Hype Cycle for Digital Marketing and Advertising 2019,” I couldn’t help but think to myself, This is the world left in the wake of big data. Allow me to explain. The [...]
One of the questions we get at Tealium is how we work with different technologies. With so many solutions touting the same goal, it can often be difficult to understand how these marketing [...]