I Am Not a Cookie
We are in the midst of a MarTech identity crisis. Are we human beings or are we cookies? Yes, this is the world we live in, and for the vast majority of vendors that you work with, visitor [...]
Shop.org Roundup and The 5 Challenges
The dust has finally settled from the annual Shop.org conference in Dallas – always an inspiring (and overwhelming) experience. With over 5,000 industry insiders and hundreds of exhibitors in [...]
Data as the New Currency
It’s no secret that today’s consumers expect their online experiences to be tailored to their interests. A recent study confirmed that three-quarters of consumers would readily share details [...]
Simplifying Omnichannel Data Enrichment
When we first launched Tealium AudienceStream as the visitor profile engine for our customer data platform, we first focused on delivering end-to-end real-time data collection and distribution. [...]
When it Comes to Customer Data, Think Uber not Yellow Cab
For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]
