You may have heard you need a CDP, but maybe you're not quite sure what the benefits of a CDP are. Read why it is more important than ever to have a CDP.
As a company who reinforces our commitment to equality through an internal women’s program (TWIL: Tealium Women in Leadership), Tealium is excited to celebrate and honor the achievement of [...]
Any savvy marketer knows the incredible power customer data holds in today’s day and age. When used correctly, customer data allows brands to deliver experiences their followers will never [...]
The only certain things in life are death, taxes, birth (how does no one include this?), and gratuitous end-of-year predictions posts. Some are better than others, like Diginomica’s [...]
Personalization has moved from an industry buzzword to a top priority across industries as more and more effort is given to putting the customer at the center of their business. It’s easy to see [...]
In the last twenty years, data maturity has become increasingly important to enterprise and small businesses alike. How a company manages their data and empowers their customers and employees [...]
Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove [...]
The GDPR 2018 brought a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations. Brands are ensuring that their data-driven practices are in line [...]