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    Tag Management and Audience Segmentation Tag Management and Audience Segmentation Tag Management and Audience Segmentation
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    Blog

    Tag Archives for: "Enterprise Tag Management"
    0
    By Erik Bratt
    In Tag Management
    Posted September 16, 2014

    Tealium Customers on What Led to the Need for Tag Management

    The symptoms are usually the same: lots of digital marketing vendor tags, lots of data, and no easy way to manage everything. That’s a common pain scenario described by many people who have [...]

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    0
    By Erik Bratt
    In Tag Management
    Posted September 4, 2014

    How Much Does Tag Management Improve Marketing Agility?

    One of the core, recognized benefits of tag management is marketing agility, i.e., the ability to launch new solutions and campaigns faster than ever before. With tag management in their arsenal, [...]

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    0
    By Erik Bratt
    In Tag Management
    Posted September 2, 2014

    How Tealium Tag Management Benefits Beachbody

    Learn how Beachbody, the leader in in-home fitness and weight loss solutions, is using Tealium iQ Tag Management System to increase campaign velocity, improve testing and optimization, and [...]

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    0
    By Erik Bratt
    In Tag Management
    Posted August 27, 2014

    3 Ways Tag Management Can Support Your Testing Program During Black Friday

    Editor’s Note: The following is a guest blog post by David DeFranza, senior content strategist at Brooks Bell, an enterprise-level web site optimization and A/B split-testing firm. For most [...]

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    0
    By Erik Bratt
    In Tag Management
    Posted August 19, 2014

    Tealium Customers Talk About Their Biggest Digital Marketing Challenges

    Tealium tag management customers are among the most savvy and knowledgeable digital marketers in the industry. So what keeps them up at night? We asked a few of them at a recent Tealium [...]

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    0
    By Erik Bratt
    In Customer Centricity
    Posted August 14, 2014

    6 Questions with ChiefMartec.com’s Scott Brinker

    Editor’s Note: If there’s anyone who’s been at the forefront of the trend regarding technology’s increasingly important role in today’s digital marketing [...]

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    0
    By Erik Bratt
    In Tag Management
    Posted August 7, 2014

    A Day at Tealium University

    Today at the W Hotel in downtown Seattle, Tealium will host yet another Tealium University session for customers and strategic partners. Ever wonder what Tealium University is all about? Watch [...]

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    0
    By Erik Bratt
    In Insights and Analytics
    Posted August 5, 2014

    What Does Big Data Mean to You?

    Is “big data” just a buzzword, or does it have true meaning for marketers? Here’s what some Tealium customers and partners had to do say about the topic while attending a recent [...]

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    0
    By Erik Bratt
    In Tag Management
    Posted July 22, 2014

    Tealium Customers on their Top Digital Marketing Solutions

    What are the solutions that modern digital marketers are using to drive results? We asked that question of some of our customers at Tealium University in Santa Monica recently. Here are their [...]

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    0
    By Erik Bratt
    In Tag Management
    Posted July 16, 2014

    Tealium Customers in the Spotlight: How Do You Benefit from Tealium?

    Last week, Tealium hosted its eighth Tealium University event of the year, this time at the Viceroy Hotel in Santa Monica near L.A. More than 50 customers and partners descended upon the upscale [...]

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