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The data layer is among the most strategic parts of your marketing technology strategy. Simply put, it’s the foundation from which you’ll be able to build real-time, forward-looking, [...]

Remember the days when you could click on a link and then your web browser would load a new HTML page?  Now, clicking on the web will “slide in” something new or run impressive animation to [...]

Since we last spoke, I have noted additional signs of “hyper-BS” surrounding the term Big Data. One of the most interesting ones I saw was while I was on my way to the office and noticed a car [...]