What is a Tag Template?
Why Should You Care?
Tag templates mean you don’t have to know how to do any coding and you don’t need to pay a consultant to build features that a tag vendor doesn’t have. With tag templates, the code is written and the features are built-in already. If the tag vendor changes its code base, Tealium iQ detects this and gives the option to get the latest and greatest code with just a few clicks. The tag template model also makes it very easy to move data from your data layer — the behind-the-scenes data that drives customer interactions in digital channels — to a tag vendor.
What are the Specific Benefits of Tag Templates?
Are Tag Templates New?
Tealium has been using templates for many years. But those who are new to tag management may not be familiar with how they work. This blog post was written to give you an overview of tag templates in Tealium’s enterprise solution. Tealium has helped advance the art and science of tag management by removing the requirement to write custom code, or have very specialized knowledge, to get your key marketing applications up and running. Try out a new vendor tag in Tealium today!