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        • Mobile Data Strategies
        • IoT, Mobile and Beacons
        • Mobile Libraries and SDKs
      • Event Data Framework
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        • Client Side vs. Server-Side
      • Customer Data Platform
        • CDP Fundamentals
        • CDPs vs. DMPs
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      • Google + Tealium
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    Blog

    Tag Archives for: "Enterprise Tag Management"
     Buying a CDP? Time to Evaluate Your Tag Management System
    0
    By Matthew Berger
    In Martech, Tag Management
    Posted February 18, 2020

    Buying a CDP? Time to Evaluate Your Tag Management System

    Companies looking into a customer data platform should seriously evaluate their tag management system at the same time to ensure a quality data foundation.

    READ MORE
     SameSite, Different Cookies: How Google Chrome’s SameSite Changes Impact You
    0
    By Matthew Berger
    In digital marketing, Tag Management
    Posted February 4, 2020

    SameSite, Different Cookies: How Google Chrome’s SameSite Changes Impact You

    Google Chrome's SameSite update moves businesses further towards a first-party data only approach.

    READ MORE
     Tealium iQ: Data Privacy as a Differentiator
    0
    By
    In Data Governance
    Posted April 4, 2017

    Tealium iQ: Data Privacy as a Differentiator

    Digital Velocity New York is just around the corner, and we’re thrilled to welcome back Blast Analytics & Marketing to our Partner Pavilion this year. Blast is a long-standing Tealium [...]

    READ MORE
     Infographic: The Do’s and Don’ts of Data Layer Design
    0
    By
    In Under the Hood
    Posted January 17, 2017

    Infographic: The Do’s and Don’ts of Data Layer Design

    READ MORE
     MarTech Challenge: Advertising Against Weather Forecast
    0
    By Meghan Whinery
    In Under the Hood
    Posted January 11, 2017

    MarTech Challenge: Advertising Against Weather Forecast

    READ MORE
     Introducing Tealium’s Martech Challenge
    0
    By Elena Hill
    In Under the Hood
    Posted December 14, 2016

    Introducing Tealium’s Martech Challenge

    READ MORE
     Tag Release: Adobe Video Heartbeat
    0
    By Meredith Albertson
    In Insights and Analytics
    Posted November 30, 2016

    Tag Release: Adobe Video Heartbeat

    Video consumption is at an all-time high with over 213 million digital video users in the US in 2016. Consumers will continue to watch what they want, when they want, and how they want. Reuters [...]

    READ MORE
     The Deep (Code) Freeze
    0
    By
    In Tag Management
    Posted September 1, 2016

    The Deep (Code) Freeze

    As we catch the last of the summer rays, many digital marketers working in retail will be stepping off the plane from warmer climes and heading back to dust off their winter coats. Why? Because [...]

    READ MORE
     25 Things your Tag Manager Should be Able to Do
    0
    By
    In Tag Management
    Posted June 7, 2016

    25 Things your Tag Manager Should be Able to Do

    Whether you’re evaluating your existing tag management solution or looking to implement a new one, there are many features to consider beyond the fundamentals of tag management. In our [...]

    READ MORE
     Google AMP HTML and Tealium
    0
    By Ty Gavin
    In Under the Hood
    Posted April 25, 2016

    Google AMP HTML and Tealium

    Google AMP HTML defines a new standard for simple analytics tracking in a web browser.  Tealium Collect REST API data collection conforms to this new standard as it follows the traditional [...]

    READ MORE
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    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

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    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.