mParticle is designed and built for mobile app developers. Tealium Customer Data Hub makes mobile part of a comprehensive, enterprise-wide trusted data supply chain. Your customers want seamless, omnichannel experiences, and Tealium is built to deliver just that, with a data-first strategy and turnkey integrations that talk to all your clouds and campaign tools. Your developers, marketers, and data scientists all work together from a single trusted, consistent dataset.
Optimize the Data
Machine Learning
Real-Time
Optimize the Data, Not the Channel
Tealium is a native CDP, built from scratch to collect and activate the richest set of combined customer and event data. mParticle's Customer Data Platform is based on Indicative, a 2022 acquisition most compared to product analytics tools like Mixpanel. If your customers engage across multiple touchpoints, optimize the data, not just one channel.
Look Forward With Machine Learning
Don't be late to the machine learning game. Tealium Predict gives you built-in analytics powerful enough for developers and data scientists, and is also marketer-friendly with a point-and-click user interface. Machine learning finds vital segments, patterns, and insights to anticipate customers' next steps. Without it, you're stuck looking backward, not forward.
Tealium provides marketer-friendly, data scientist powerful machine learning capabilities built directly into the CDP to supercharge your audiences with predictive insights.
Warm Up with Real-Time
Deliver a warm, personal greeting whenever a customer arrives or returns. Tealium enriches, preps, and activates data as it is collected, and connects behavior of knowns and unknowns. Some data platforms put older customer profiles in offline storage, where retrieval is slow. That's cold.
A Couple Other Things Your Teams May Miss Out On with mParticle CDP Vs. Tealium
Proven Enterprise-wide Performance
A CDP built from the ground up for your data. Tealium has more than 1,000 enterprise customers, helping developers, marketers, and analytics teams hit their business goals by working in concert. That's what "enterprise-wide" really means.
Future-proof Your Tech Stack
We embrace that—an independent, vendor-neutral approach is core to Tealium's CDP. We focus on providing a single, central source of the highest-quality data, and connecting seamlessly to all your tools. Tealium readies you for whatever new capabilities you may add.
Global Data Centers
We're wherever you go. Through our partnership with Amazon Web Services, Tealium can provide fully hosted data centers around the world. We can quickly spin up new data centers in response to changing customer needs, including growth into new markets.
Geo-Based Data Management
Manage your data flow based on geography, so you can fully comply with standards and regulations that vary by region, including GDPR. We have signed numerous Business Associate Addendums (BAA) to help assure our customers' data. Accept no less from a CDP provider.
Why Choose Tealium vs mParticle CDP
Integration? Let Us Count the Ways
Data Loves Togetherness
Certified for Confidence
Consent Management in One Place
Integration? Let Us Count the Ways
How does Tealium connect mobile? Glad you asked. Our simplified SDK management includes easy, open installation libraries. Our 1,300-plus ready-made integrations not only pass data around, but activate that data through automation across other channels and campaign tools. And with Tealium for Mobile in your data supply chain, you can swap new vendors in and out with a few configuration clicks.
Data Loves Togetherness
Behind the scenes, your server-side and client-side tools have to work, well, side-by-side. mParticle's reliance on third-party, client-side tagging tools creates data fragmentation, and that can lead to a disjointed customer view. Tealium's comprehensive Event Data Management platform includes all the infrastructure to manage tags on- and off-site, as well as server-side APIs. It all works together for correlated and trustworthy data.
Certified for Confidence
Every business needs complete assurance that its data is secure and available. Tealium backs its security and privacy options with third-party certifications including HIPAA, ISO 27001 & 27018, Privacy Shield, and SSAE18 SOC 2 Type I & II. Whatever the specific requirements of your policy or industry, Tealium has you covered.
Consent Management in One Place
Managing customer consent separately for mobile and other channels wastes time and opens the door for error and inconsistency. Shut that door with Tealium, and efficiently honor consent along the entire journey and across every touchpoint. Website privacy requirements? Data-Subject-Access requests? Right-To-Be-Forgotten requests? It's all managed in one central view.
“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”
Erik Snyder, Business Intelligence Lead, Digital Experience, Humana
We Work Wherever You Work
Getting trusted data to your best of breed tools is just a click away
