The Augmented Marketer

Tools to expand insights, actions, and efficiency in a world of never-ending data growth and complex customer journeys

Watch our Augmented Marketer on-demand webinar and learn how our new embedded insights help you understand your customer more deeply, build a better customer journey, and (most importantly) in less time.

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Augment Your Organization’s Use of Data to Impact the Whole Customer Journey

It’s no longer enough to just integrate data— you have to figure out how to use it at scale and across an increasingly complicated customer journey. To thrive in the data-driven future, it’s critical to solve the challenges of poring over spreadsheets, tapping expensive and limited resources to wrangle insights, or jumping from system to system manually finding little nuggets of actionable data at the cost of lost hours and days. Building on our Integrate Everything spring release, Tealium’s Augmented Marketer summer release creates the most powerful combination of insight and action for organizations looking to scale the power of trusted data for CX. For documentation and ongoing updates, check out the Tealium Learning Center.

Tealium Learning Center

Customizable and Templated Reporting

The data foundation created by Tealium means it's the ideal place for embedded dashboards that are a game changer for efficiently discovering and activating insights. Tealium Insights is a powerful suite of reporting and dashboarding solutions to empower your organization with just the right amount of analysis to take the right action. With templated verticalized and use case reporting, along with build-your-own options, you get the flexibility and power you need to scale the value of your first party data.

New Lifetime Analysis and Profile Enrichment

While defining and automating customer insights at the point of data collection unlocks real-time CX, it doesn’t solve the challenge of sifting through the historical data you already have to retroactively apply new insights. With Tealium’s new Historical Enrichment capability powering Lifetime Profiles, brands can now activate both real-time and historical insights to build the most effective audiences that deliver value fast. Gain peace of mind that all insights don’t need to be defined up front.

Insights and Action in One Place

Business intelligence and analytics tools provide the deepest source of customer insights, but can be plagued by data quality and activation challenges. Tealium’s Augmented Marketer release gives you just enough analysis horsepower at the hub of customer data collection and activation, enabling the best of both worlds. Now you can be more efficient by deriving deep insights on your customer journey at the point of omnichannel activation rather than separate views.

The Latest Tealium Releases Deliver Automated Capabilities to Deepen Customer Insights

These insights on top of our industry-leading integration flexibility, you can not only understand the customer journey like never before, but put that understanding to work from a unified hub.

New Historical Lookbacks

Greater Visibility Over CX Data

Visualize the Customer Journey

Optimize the Customer Journey

Unlock ML Insights

New Historical Lookbacks to Build Powerful Audiences that are Effective from Day 1

Analyze historical data to enrich profiles with new insights based on past behaviors for maximum agility and the shortest time to value with new audiences.

Gain Greater Visibility Over CX Data and Quantify the ROI of Better Data with Reports and Dashboards

Get access to reporting and dashboards right at the hub at the intersection of where your customer data flows. Minimize the need to jump from tool to tool with templated and customizable reporting enabling you to efficiently get the most out of your data.

Visualize the Customer Journey Using the Right Data Foundation

Traditional approaches to orchestrating the customer journey suffer from a lack of comprehensive data and the inability to scale to accommodate real-life journeys. Solve both with insights at the hub, allowing your best-of-breed tools to do what they do best.

Efficiently Optimize the Customer Journey

Minimize the need to hop from tool to tool with integrated insight and activation features that maximize efficiency and minimize time to value. Get the agility you need to manage an increasingly complex and unique customer journey.

Unlock Automated ML Insights for Business Users

Enable less technical business users to augment customer profiles with propensity scores identifying the customers who are most or least likely to take a particular action. Define audiences and trigger action based on automated insights.

Tealium Insights for Reporting and Dashboards

Tealium Insights gives brands a powerful suite of reporting and dashboarding tools to efficiently unlock the hidden potential of first party data.

Data Insights

Customer Journey Insights

NEW FEATURE: Data Insights

Operational and campaign performance insights, including pre-built and customizable dashboards. Dashboards include verticalized insights, particular use cases, and overall ROI. Or build your own based on the unique needs of your business.

Augmented Marketer - Customer Journey Insights

NEW FEATURE: Customer Journey Insights

Visualize the customer journey for insights into how audiences flow across moments in the customer journey, highlighting desirable and undesirable paths so that journey optimization can occur.

Lifetime Analysis and Profile Enrichment

NEW FEATURE: Historical Enrichment

Use custom event queries to look back at past customer behavior and define new insights. Even when a particular insight wasn’t defined in advance, using the new Historical Enrichment feature enables profile enrichment by re-processing past events. These new enriched attributes can be used to create and target new audiences. This delivers peace of mind that you don’t have to think of everything upfront.

Augmented Marketer - Integrated Audiences

NEW FEATURE: Integrated Audiences

Intuitive, easy-to-use audience builder for marketers to gain even more insight from their omnichannel customer data, with activation based on both historical and real-time data. Through our new Lifetime Profile capabilities, leverage the history of a visitor's profile to target past behavior. This provides brands the flexibility to target churned or seasonal audiences, and take action on past behavior to re-engage with customers in personalized ways.

Insights and Action: Better Together

Unmatched integration of the best data foundation with the capability to trigger action from a unified hub. Automate insights, access insights programmatically and integrate seamlessly with other systems to drive more value from your data foundation.

Journey Orchestration

Tealium Predict ML

Visitor API, Privacy API

Identity and Journey Vendors

Customer Journey Orchestration

An omni-channel mapping and optimization tool that allows marketers to inspect, adapt, and optimize customer experiences across touchpoints. It is purpose-built to solve the complexity of the modern customer journey, providing precise areas of optimization and actionable insights.

ENHANCED: Tealium Predict ML

Accessible, yet powerful, workflow optimization meant to better democratize the power of ML for business users, while enabling deeper exploration to build trust with more technical resources.

ENHANCED AND NEW APIs: Visitor API, Privacy API

APIs to automate personalization and privacy at scale by programmatically accessing customer profiles within Tealium.

NEW INTEGRATIONS: Identity and Journey Vendors

Identity integrations: Visitor profile enrichment through best-of-breed, 3rd party identity providers Merkle, Acxiom, Auth0
Journey integrations: Deep integration enabling the use of journey insights across any Tealium integration. Use audiences from Tealium with Journeys from Braze and Airship.

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

View Integrations

Key Resources

eBooks & Guides

eBook

Joy of Data Cookbook - Power CDP Use Cases

Case Study

Adore Beauty Boosts Customer Engagement by 400%

Guide

CDP Starter Kit

Report

Identity Resolution 2022

The 2021 State of CDP Report

See how customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021.

Get the Report

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The Augmented Marketer

Tools to expand insights, actions, and efficiency in a world of never-ending data growth and complex customer journeys

Watch our Augmented Marketer on-demand webinar and learn how our new embedded insights help you understand your customer more deeply, build a better customer journey, and (most importantly) in less time.

Augment Your Organization’s Use of Data to Impact the Whole Customer Journey

Customizable and Templated Reporting

New Lifetime Analysis and Profile Enrichment

Insights and Action in One Place

The Latest Tealium Releases Deliver Automated Capabilities to Deepen Customer Insights

These insights on top of our industry-leading integration flexibility, you can not only understand the customer journey like never before, but put that understanding to work from a unified hub.

New Historical Lookbacks to Build Powerful Audiences that are Effective from Day 1

Analyze historical data to enrich profiles with new insights based on past behaviors for maximum agility and the shortest time to value with new audiences.

Gain Greater Visibility Over CX Data and Quantify the ROI of Better Data with Reports and Dashboards

Get access to reporting and dashboards right at the hub at the intersection of where your customer data flows. Minimize the need to jump from tool to tool with templated and customizable reporting enabling you to efficiently get the most out of your data.

Visualize the Customer Journey Using the Right Data Foundation

Traditional approaches to orchestrating the customer journey suffer from a lack of comprehensive data and the inability to scale to accommodate real-life journeys. Solve both with insights at the hub, allowing your best-of-breed tools to do what they do best.

Efficiently Optimize the Customer Journey

Minimize the need to hop from tool to tool with integrated insight and activation features that maximize efficiency and minimize time to value. Get the agility you need to manage an increasingly complex and unique customer journey.

Unlock Automated ML Insights for Business Users

Enable less technical business users to augment customer profiles with propensity scores identifying the customers who are most or least likely to take a particular action. Define audiences and trigger action based on automated insights.

Tealium Insights for Reporting and Dashboards

Tealium Insights gives brands a powerful suite of reporting and dashboarding tools to efficiently unlock the hidden potential of first party data.

NEW FEATURE: Data Insights

Operational and campaign performance insights, including pre-built and customizable dashboards. Dashboards include verticalized insights, particular use cases, and overall ROI. Or build your own based on the unique needs of your business.

NEW FEATURE: Customer Journey Insights

Visualize the customer journey for insights into how audiences flow across moments in the customer journey, highlighting desirable and undesirable paths so that journey optimization can occur.

Lifetime Analysis and Profile Enrichment

NEW FEATURE: Historical Enrichment

NEW FEATURE: Integrated Audiences

Insights and Action: Better Together

Unmatched integration of the best data foundation with the capability to trigger action from a unified hub. Automate insights, access insights programmatically and integrate seamlessly with other systems to drive more value from your data foundation.

Customer Journey Orchestration

An omni-channel mapping and optimization tool that allows marketers to inspect, adapt, and optimize customer experiences across touchpoints. It is purpose-built to solve the complexity of the modern customer journey, providing precise areas of optimization and actionable insights.

ENHANCED: Tealium Predict ML

Accessible, yet powerful, workflow optimization meant to better democratize the power of ML for business users, while enabling deeper exploration to build trust with more technical resources.

ENHANCED AND NEW APIs: Visitor API, Privacy API

APIs to automate personalization and privacy at scale by programmatically accessing customer profiles within Tealium.

NEW INTEGRATIONS: Identity and Journey Vendors

Identity integrations: Visitor profile enrichment through best-of-breed, 3rd party identity providers Merkle, Acxiom, Auth0 Journey integrations: Deep integration enabling the use of journey insights across any Tealium integration. Use audiences from Tealium with Journeys from Braze and Airship.

Deliver the Best Outcomes, Without Limitations

Tealium features over 1,300+ turnkey integrations so you can quickly and effectively connect your systems and data.

Key Resources

We’re Here to Help

Connect with an expert to see how Tealium can help you.

The 2021 State of CDP Report

See how customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021.

Identity integrations: Visitor profile enrichment through best-of-breed, 3rd party identity providers Merkle, Acxiom, Auth0
Journey integrations: Deep integration enabling the use of journey insights across any Tealium integration. Use audiences from Tealium with Journeys from Braze and Airship.