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Blog

Tag Archives for: "MarTech"
 So You Need a CDP… How Will You Choose Whether to Build It or Buy It?
0
By Hilary Noonan
In Customer Data Platform
Posted August 25, 2021

So You Need a CDP… How Will You Choose Whether to Build It or Buy It?

To build or buy a CDP is not a simple decision. A hybrid approach can be the answer when it comes to adding value to the business.

READ MORE
 How to staff a CDP dream team (while getting internal buy-in)!
0
By Audrey Lewis
In Customer Data Platform
Posted April 29, 2021

How to staff a CDP dream team (while getting internal buy-in)!

Check out these 5 expert tips from industry pros on getting buy-in on a CDP and staffing your dream team!

READ MORE
 A marketers guide: 5 key steps to creating a first-party data strategy
0
By Matt Parisi
In Data Strategy
Posted April 27, 2021

A marketers guide: 5 key steps to creating a first-party data strategy

Know you need a first-party data strategy, but not sure where to start? Check out these 5 key steps on creating one today!

READ MORE
 2 cool ways to create a single customer view unique to you
0
By Julie Graham
In Data Strategy
Posted April 16, 2021

2 cool ways to create a single customer view unique to you

How to power a 360 view of your customers that results in higher customer lifetime value, more engaged customers, and happy, loyal buyers.

READ MORE
 Considering a CDP? Start here.
0
By Heidi Bullock
In Customer Data Platform
Posted February 11, 2021

Considering a CDP? Start here.

Customer data platforms (CDP) are a proven way to understand your buyers and current customers through data. Start here to learn the basics.

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 5 Things to Know About Seamless CDP Integrations
0
By Julie Graham
In Customer Data Platform
Posted April 22, 2020

5 Things to Know About Seamless CDP Integrations

Integrations are critical to the success of your Customer Data Platform. We sat down with our VP of Technology Partnerships to learn more.

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 The Weekly Watch: How a CDP Brings Together Molekule’s Brand and Performance Marketing
0
By Hilary Noonan
In Customer Data Platform
Posted July 31, 2019

The Weekly Watch: How a CDP Brings Together Molekule’s Brand and Performance Marketing

Over the last two decades, the transformation of the consumer journey from a simple brick-and-mortar experience to a digital-first, multimodal experience brought performance marketing to [...]

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 Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
0
By Hilary Noonan
In Marketing Strategy
Posted July 11, 2019

Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the [...]

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 Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
0
By Julie Graham
In Marketing Strategy
Posted July 4, 2019

Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the [...]

READ MORE
 Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
0
By Julie Graham
In Marketing Strategy
Posted June 28, 2019

Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the [...]

READ MORE
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