Blog

To build or buy a CDP is not a simple decision. A hybrid approach can be the answer when it comes to adding value to the business.

Check out these 5 expert tips from industry pros on getting buy-in on a CDP and staffing your dream team!

Know you need a first-party data strategy, but not sure where to start? Check out these 5 key steps on creating one today!

How to power a 360 view of your customers that results in higher customer lifetime value, more engaged customers, and happy, loyal buyers.

Customer data platforms (CDP) are a proven way to understand your buyers and current customers through data. Start here to learn the basics.

Integrations are critical to the success of your Customer Data Platform. We sat down with our VP of Technology Partnerships to learn more.

Over the last two decades, the transformation of the consumer journey from a simple brick-and-mortar experience to a digital-first, multimodal experience brought performance marketing to [...]

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the [...]

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the [...]

MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the [...]