2021 is definitely off to an interesting start. Whether you are on social media channels or not, it is very clear there are strong opinions and thoughts on a wide variety of topics … and not just politics.
So, as a marketer or a digital marketing leader, how do you read your audience accurately? And stay on top of very dynamic preferences that may include everything from changes to privacy to significantly increased purchases of air fryers? It comes down to understanding your buyers and current customers through data. Many of you reading this know it can be stressful to learn how to get started. The thought of purchasing and implementing a CDP may seem daunting but it doesn’t have to be.
Here are some basic points to consider:
Customer Data Platforms are a proven and modern way to ensure you are prioritizing customers and creating relevant experiences, by understanding them through data. While the digital environment may be noisy and chaotic, your strategy and technology doesn’t have to be.