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    Blog

    Tag Archives for: "MarTech"
     American Eagle, EA, Hyatt, L.L. Bean, Luxottica, VMware and Other Major Brands to Debut at Digital Velocity
    0
    By Erik Bratt
    In Customer Centricity
    Posted April 8, 2015

    American Eagle, EA, Hyatt, L.L. Bean, Luxottica, VMware and Other Major Brands to Debut at Digital Velocity

    Nineteen customer speakers representing 16 brands will take the stage next week at Digital Velocity 2015, covering a range of key digital marketing topics, from real-time marketing and mobile [...]

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     Be Strategic in Optimizing Web Site Performance
    2
    By Ty Gavin
    In Tag Management
    Posted February 24, 2015

    Be Strategic in Optimizing Web Site Performance

    In this day and age of 4G wireless connectivity and amazingly fast Internet connections to the home, you’d think issues surrounding web site performance would be a thing of the past. And I’m sure [...]

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    2
    By Jay Calavas
    In Tag Management
    Posted January 14, 2015

    Why Free Tag Management is Good for Enterprise TMS Vendors

    The year was 2000, and I was working in Washington, D.C., fresh out of college (James Madison) for a Y2K remediation software company (remember Y2K?). Ready for a change, I decided to move to San [...]

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    1
    By Erik Bratt
    In Tag Management
    Posted January 7, 2015

    What is Tag Management? The Animated Video

    Ever tried explaining tag management to a non-digital marketer? It can take just a little bit of explanation, starting with what tags are, the important role they play, and why these little bits [...]

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    0
    By Erik Bratt
    In Customer Centricity
    Posted December 16, 2014

    How to Become a Better Marketing Technologist

    Earlier this month, I wrote a column for MarketingLand called “5 Ways to Embrace Your Inner Marketing Technologist,” in which I explored some different ways that marketers could [...]

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    0
    By Erik Bratt
    In Insights and Analytics
    Posted October 29, 2014

    Marketers Find New Source for MarTech Software Reviews with TrustRadius

     Editor’s Note: Learning how to navigate an increasingly complex marketing technology landscape is something that continues to challenge many marketers. Tag management helps brands easily deploy, [...]

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    0
    By Erik Bratt
    In Customer Centricity
    Posted October 22, 2014

    Infographic: How Developing a Formal Martech Strategy Pays Off Big

    Marketing technology is critical to any marketing strategy, but only if you manage it right. As our exclusive new survey with the CMO Council discovers, most senior marketers are falling short [...]

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    0
    By Erik Bratt
    In Tag Management
    Posted September 4, 2014

    How Much Does Tag Management Improve Marketing Agility?

    One of the core, recognized benefits of tag management is marketing agility, i.e., the ability to launch new solutions and campaigns faster than ever before. With tag management in their arsenal, [...]

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    0
    By Erik Bratt
    In Tag Management
    Posted August 19, 2014

    Tealium Customers Talk About Their Biggest Digital Marketing Challenges

    Tealium tag management customers are among the most savvy and knowledgeable digital marketers in the industry. So what keeps them up at night? We asked a few of them at a recent Tealium [...]

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    0
    By Erik Bratt
    In Customer Centricity
    Posted August 14, 2014

    6 Questions with ChiefMartec.com’s Scott Brinker

    Editor’s Note: If there’s anyone who’s been at the forefront of the trend regarding technology’s increasingly important role in today’s digital marketing [...]

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