Facebook Server Side Connector
Facebook Server Side Connector
The Server-side Events API provides advertisers the ability to measure, target and optimize for business outcomes that aren't the direct result of a browser-initiated action. Web events are an important piece in conversion tracking as an additional parallel path for sending event data. It will work in conjunction with the Facebook pixel and is not intended to replace the pixel at this time. Advertisers with key business outcomes that aren't the direct result of a browser-initiated action will benefit most from Facebook campaign performance improvements. By implementing Server-side event tracking, Facebook advertisers in subscription, affiliate and lead-based businesses can unlock lower funnel conversions for use in Facebook solutions such as Website Custom Audiences, Conversion Optimization (oCPM) and Value
  • Social
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Supported Integration Types
Facebook Server Side Connector can be integrated in the following ways:
  • Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.
  • Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
  • AudienceStream These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
  • EventStream These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
  • Installation Library Deploy Tealium to virtually any platform (web, connected device, IoT), language (java, ruby, perl), or content management service. Send any data to your desired end point vendor or marketing solutions.
  • Developer API Need deeper integration with a Tealium service? We offer a number of APIs providing richer configurability of your Tealium deployment.
  • Tealium Tool Tealium Tools is the playground for developers to integration with Tealium.
Supported Device Types
Connectors may be optimized to receive specific event attributes for select platforms. For example, a mobile phone would likely send a 'screen_name' event attribute, representing the name of the screen being viewed by the end user.
  • Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
  • Mobile Mobile Applications have a variety of conventional event attributes such as 'screen_width', 'screen_orientation', etc.
  • Your Server Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most 'generic' deployment.
  • Connected Devices Connected Devices are those that don't quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
Features
This integration offers these features