About Acxiom Real Identity rTag

Acxiom's Real Identity™ delivers sub second decisions to power relevant messages in real time, enabling the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences. Tealium allows you to easily implement and manage the Acxiom Real Identity™ rTag through Tealium iQ.

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue

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