About LinkedIn Conversions

The LinkedIn Conversion API is a conversion tracking tool that creates a direct connection between marketing data from an advertiser’s server and LinkedIn. This enables advertisers to measure the performance of their LinkedIn marketing campaigns no matter where the conversion happens and use this data to power campaign optimization. Conversions API can help strengthen performance and decrease cost per action with more complete attribution and improved data reliability, and better optimized delivery. Through this integration, you will be able to create conversions, associate conversions to campaign, and capture conversion events to be sent to the LinkedIn Conversions endpoint.

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