DoubleClick for Publishers
DoubleClick for Publishers
Manage and deploy DoubleClick for Publishers client side Tag and use enriched Visitor and Audience behavioral data captured in Tealium AudienceStream for publishing more personalized advertising.
  • Adtech
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Supported Integration Types
DoubleClick for Publishers can be integrated in the following ways:
  • Business Application Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.
  • Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
  • AudienceStream These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
  • EventStream These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
  • Installation Library Deploy Tealium to virtually any platform (web, connected device, IoT), language (java, ruby, perl), or content management service. Send any data to your desired end point vendor or marketing solutions.
  • Developer API Need deeper integration with a Tealium service? We offer a number of APIs providing richer configurability of your Tealium deployment.
  • Tealium Tool Tealium Tools is the playground for developers to integration with Tealium.
Supported Device Types
Connectors may be optimized to receive specific event attributes for select platforms. For example, a mobile phone would likely send a 'screen_name' event attribute, representing the name of the screen being viewed by the end user.
  • Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
  • Mobile Mobile Applications have a variety of conventional event attributes such as 'screen_width', 'screen_orientation', etc.
  • Your Server Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most 'generic' deployment.
  • Connected Devices Connected Devices are those that don't quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
Features
This integration offers these features
  • DoubleClick for Publishers Conversion by Google DoubleClick for Publishers offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression.
  • Add Visitor to User-List or Segment
  • Remove Visitor From User-List or Segment