Better Together: Braze and Tealium Customer Data Hub

Increase customer lifetime value, engagement, and conversions with more effective cross-channel communications

About Tealium

Spanning web, mobile, offline and IoT devices, Tealium connects customer data to help brands connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified customer data infrastructure in real time.

About Braze

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Last year, Braze sent over 600 billion personalized emails, push notifications, in-app messages, SMS messages, and more to billions of consumers for leading brands like HBO, Walmart, and Postmates.

The Power of Tealium and Braze

With Tealium and Braze, you can enhance tracking of every touchpoint within the customer journey, delivering more personalized experiences while also extending Braze’s journey orchestration approach to channels outside Braze’s stack. Our bi-directional integration creates a constant stream of high-quality customer data, giving you the flexibility to turn any information collected across all channels and sources into meaningful, actionable insights in Braze and other best-of-breed solutions.

Tealium collects consented data, stitches it together and chooses what to expose to Braze based on the different audiences you are interested in engaging with. Tealium ensures clean data and identity resolution is passed downstream to Braze where immediate action can be taken to target customers on the right channel, at the right time, with the right content, without any data latency.

Braze can then return data collected across your customer journey, such as the stage of the journey, email engagement, and mobile app views, to Tealium via the Currents data source and tie it to a unified customer profile to power your experiences, insights, and analytics outside of Braze.

Key Benefits

Unified View of the Customer – Implement a wholly owned, first-party data strategy that ensures you don’t miss a beat in your customer conversations as we head into a cookieless world that hinges on consumer consent.

Better Data, Deeper Personalization – Wherever the customer is in the funnel, we ensure contextually relevant messaging is based on the most up-to-date, consented data, helping across the entire journey whether that’s accelerating the path to purchase or retaining loyal customers.

Real-time Customer Engagement – Speaking to customers in a human-way is entirely predicated on access to real-time data. Combining online data with offline data, such as contact center, IoT, and point of sale, we trigger personalized and relevant messages across all channels (like email, push, in-app, web, SMS, and more). Capture and act on insights anywhere brand interaction takes place to meet today’s consumer expectations.

“The future of marketing will be built on transparent, first-party data that powers a deeper understanding of customers. Using Tealium’s integration with Braze, brands can drive incremental revenue by easily accessing and activating insights from any channel in a personalized, privacy-centric way.”

– Heidi Bullock, CMO, Tealium

Additional Benefits

Build robust customer profiles – Combine online data such as web and mobile, as well as offline data such as point of sale, CRM, contact center, IoT, loyalty tools, etc., in a unified profile, fully correlated and stitched together to enhance your understanding of every customer across every touchpoint.

Deliver highly personalized omnichannel messages through the entire customer lifecycle – Leverage holistic customer profiles to segment audiences and trigger actions through Braze in real time in a way that delivers more valued, personalized customer experiences.

Extend the reach of your personalization initiatives – With the largest turnkey integration ecosystem on the market, you can easily pass customer insights into Tealium to enrich customer profiles that can then be made available to the other best-of-breed solutions that make up your wider digital ecosystem.

Real-time action on real-time data – We believe our clients should never be locked into a one-size-fits-all vendor, especially if that partner doesn’t provide premium functionality like real-time data that is ready for action the moment you need it.

Seamless flow of cross-channel data – Stream cross-channel data in and out of Braze to drive budget efficiency, fuel real-time action on customer insights, and deliver personalized experiences that increase conversions and hence, ROI.

Optimize customer journey orchestration – Return customer engagement data from Braze to Tealium’s customer data hub for analytics and activation outside of Braze’s touchpoints.

Accelerate time to value – Tealium provides the tools for businesses to easily implement Braze and connect customer data across systems in an automated way.

Future-proof your marketing technology stack – Future-proof your brand-to-customer relationship against signal loss by activating a first-party data strategy across your customer journeys with Tealium and Braze.

Partner Brief: Tealium and Braze

Tealium’s integration with Braze provides marketers with an unmatched set of tools to implement a first-party data strategy that powers a unified customer experience across channels.

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Customer Case Study: REA Group, Tealium and Braze

Global digital real estate advertising company REA Group built a system with Braze and Tealium to supercharge their cross-channel messaging with dynamic data integration.