About Awin

Awin's tracking consists of four core elements, namely the Journey Tag / Mastertag, the Conversion Tag, the Fall-back Conversion Pixel and finally Product Level Tracking. Also included within this tracking suite is multi-channel and custom data reporting and the well renowned Awin Cross Device technology.

The 2022 State of the CDP Report

See how customer data platforms (CDPs) are helping marketers drive ROI and adapt to key challenges in 2022.

Get the Report