About DirectTrack

DirectTrack (from Direct Response Technologies, a business unit of Digital River) is widely considered the world's leading affiliate marketing and affiliate software tracking platform. Tealium allows you to implement and manage DirectTrack's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

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