Analytics

Google Ads Conversions

Join a live demonstration of Tealium's native support for Google Ads Conversions to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Find out what your customers do after they click your ad. Use Tealium's integration with Google Ads to track user actions such as purchasing a product, signing up for your newsletter, calling your business, or downloading your app. Gain a better understanding of ROI, what keywords work, and which campaigns are best at driving customer activity.

Supported Integration Types

Google Ads Conversions can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Google Ads Conversions can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Upload Click Conversion

Upload Call Conversion

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