DoubleClick for Advertisers
Leverage Tealium's and DoubleClicks integration to deploy and mange DoubleClick's client side Tag, as well as for sending DoubleClick enriched Visitor Profiles and Audiences created in Tealium AudienceStream for more personalized advertising.DoubleClick Ad Exchange is a real-time marketplace that helps ad networks, agency holding companies, and emerging third-party technology providers maximize ROI across millions of sites.
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Supported Integration Types
DoubleClick for Advertisers can be integrated in the following ways:
Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Deploy Tealium to virtually any platform (web, connected device, IoT), language (java, ruby, perl), or content management service. Send any data to your desired end point vendor or marketing solutions.
Need deeper integration with a Tealium service? We offer a number of APIs providing richer configurability of your Tealium deployment.
Tealium Tools is the playground for developers to integration with Tealium.
Supported Device Types
Connectors may be optimized to receive specific event attributes for select platforms. For example, a mobile phone would likely send a 'screen_name' event attribute, representing the name of the screen being viewed by the end user.
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
Mobile Applications have a variety of conventional event attributes such as 'screen_width', 'screen_orientation', etc.
Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most 'generic' deployment.
Connected Devices are those that don't quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
This integration offers these features
DoubleClick Floodlight by Google
DoubleClick Floodlight is the ad management and ad serving technology foundation for the worlds buyers, creators and sellers of digital media.
DoubleClick Spotlight by Google
DoubleClick SpotLight is the ad management and ad serving technology foundation for the worlds buyers, creators and sellers of digital media.
DoubleClick for Publishers Conversion by Google
DoubleClick for Publishers offers publishers a complete ad revenue engine, helping publishers streamline operations and capture the most value for every impression.
DoubleClick Natural Search Tracking by Google
DoubleClick Natural Search is a tracking solution that gives you visibility into traffic and conversions driven by natural (organic) searches. It uses the DoubleClick Floodlight tag to track conversions and has options you can select that will de-duplicate among display (DFA) and paid search (DoubleClick Search) traffic.
Google Cookie Matching Service for Doubleclick
Google's Cookie Matching Service enables a buyer to associate the cookie that identifies a Tealium visitor, and the doubleclick.net cookie that identifies the user for Google.