About IBM UBX Events

IBM Universal Behavior Exchange (UBX) is a cloud-based offering that lets you combine data generated from multiple sources across multiple business partner solutions. This collective data delivers a more complete picture of your customers' behavior so that you can act faster and create more personalized messages to improve engagement.


This integration offers these features:

  • Publish Cart Abandonment Events
  • Publish Cart Purchase Events
  • Publish Event

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