About LinkedIn Matched Audiences

LinkedIn offers a centralized Data Management Platform (DMP) platform that aggregates LinkedIn advertiser data. DMP Segments act as staging entities, which can take in user information from a third-party provider, map them to LinkedIn member profiles, and output Ad Segments, which can then be used with other LinkedIn ads APIs. This connector will provide the ability to manage users and companies of DMP Segments.

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue

Get the Report