Join a live demonstration of Tealium's native support for Melasa to see how Tealium makes it easier to implement and enrich this part of your digital stack.
Melasa collects the "leftovers" on your ecommerce site, the electronic residue left by the shoppers who did not purchase. We use data-mining/big data voodoo to turn those stray bits and bytes into a stream of new orders and profits. Tealium allows you to implement and manage Melasa's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.
Supported Integration Types
Melasa can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
Melasa can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
State of the CDP 2023
How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue
