About Merkury by Merkle

Merkury, Merkle’s identity resolution platform, helps organizations master cookieless identity through control and transparency. Powered by people-based data across 1,000+ attributes, Merkury integrates with Tealium to increase site visitor identification rates, inform cross-channel targeting, personalization, measurement, and more. Using our wizard-driven integration, organizations can create load rules to determine when and where to trigger Merkury’s JavaScript tag. Tealium IQ’s data mapping feature allows you to control which data points are shared with Merkury.

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