Join a live demonstration of Tealium's native support for Pardot to see how Tealium makes it easier to implement and enrich this part of your digital stack.
Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns. Tealium allows you to implement and manage Pardot's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.
Supported Integration Types
Pardot can be integrated in the following ways:
AudienceStream
Device-Based Delivery
AudienceStream
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
Pardot can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
Features
This integration offers these features:
Send Email to Prospect
Send Email to Prospect
Create or Update Prospect
Create or Update Prospect
Add Prospect to List
Add Prospect to List
Opt out Prospect from List
Opt out Prospect from List
Remove Prospect from List
Remove Prospect from List
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