PayPal Shopping Analytics

Analytics

AdTech

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About PayPal Shopping Analytics

Using the PayPal Shopping Analytics WebSDK/Tag can allow for conversion event tracking to be configured. This will allow you the tools for you to track shopper activity on your site. The SDK collects analytical data from visitors to your website. This data is used by PayPal to provide you an option to re-target visitors who drop off

Supported Integration Types

PayPal Shopping Analytics can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

PayPal Shopping Analytics can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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