About PayPal Shopping Analytics

Using the PayPal Shopping Analytics WebSDK/Tag can allow for conversion event tracking to be configured. This will allow you the tools for you to track shopper activity on your site. The SDK collects analytical data from visitors to your website. This data is used by PayPal to provide you an option to re-target visitors who drop off

The 2022 State of the CDP Report

See how customer data platforms (CDPs) are helping marketers drive ROI and adapt to key challenges in 2022.

Get the Report