Personalization

Smart Digital

Join a live demonstration of Tealium's native support for Smart Digital to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Smart Digital is an expert in automated ML-decisioning and part of the Omnicom Group of agencies. Smart Digital generates 1:1 personlization in real-time based on behavioural data and AI to communicate consistently with a known or anonymous user at all digital touchpoints. Through this integration you'll be able to utilize the connector to track user behavior.

Supported Integration Types

Smart Digital can be integrated in the following ways:

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Smart Digital can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

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