Wunderman Segment Broadcasting

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Wunderman Data's custom audience tag enables advertisers to leverage our proprietary AmeriLINK audience data with their first party data in real-time to improve marketing performance via more accurate targeting, personalization, and analysis.

Supported Integration Types

Wunderman Segment Broadcasting can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Wunderman Segment Broadcasting can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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