Join a live demonstration of Tealium's native support for Wunderman Segment Broadcasting to see how Tealium makes it easier to implement and enrich this part of your digital stack.
Wunderman Data's custom audience tag enables advertisers to leverage our proprietary AmeriLINK audience data with their first party data in real-time to improve marketing performance via more accurate targeting, personalization, and analysis.
Supported Integration Types
Wunderman Segment Broadcasting can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
Wunderman Segment Broadcasting can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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