Personalize the Patient and Member Experience
With unified patient and member data, healthcare professionals can communicate with any member or patient in his/her preferred channel (offline or online) — with information that’s highly relevant and timely to the situation.
When healthcare marketers coordinate care access, benefits navigation, and other parts of the healthcare journey through a single point of control, the consumer is met with a seamless, consistent, compelling experience across digital and physical touchpoints.
Acquire New Members or Patients
Acquiring new patients and members depends on targeting promising prospects and analyzing the results. A 360° view of patients allows you to target better lookalikes and analyze engagement from there.
With first-party data at the heart of targeting, you can automate in-the-moment messaging that makes every engagement timely and relevant. As third-party data becomes less available, a brand's ability to leverage first-party data to fill the gap is a critical competitive differentiator.
Create Connected Call Center Experiences
Proactively provide personalized care by unifying known and unknown customer data sources to provide real-time patient information to call center agents.
With the patient and member journey at the center of the healthcare experience, call center agents can start the call by immediately focusing on helping the patient and finding solutions to the reasons as to why they were calling in.
Unify Data from Web, IoT, Apps, CRM, Offline Data and More into a Comprehensive Customer Profile
Break down and overcome data silos from all internal and external customer data sources to help you better understand customer behavior across channels, build personalized patient, and member experiences as well as drive growth.
Prevent Patient Coverage Lapses
Changes in insurance coverage are common. However, lapses in coverage and subsequent re-enrollment can result in higher costs, lower healthcare utilization, and impact a patient’s care continuity. Automating programs to reduce this risk pays huge dividends.
With a first-party data foundation in place, you can identify and automate targeting patients at risk of coverage lapses. Furthermore, with Tealium Predict ML, you can leverage predictive insights to anticipate customers who are most at risk so you can proactively take action to bolster retention.
Predictive insights also identify data points that correlate with risk, helping you to understand exactly what drives risk and how you head it off.
