About Artefact

Technology has transformed consumer lives A new breed of brands such as Google, Amazon, Netflix and Airbnb have captured consumers’ hearts & minds by disrupting the status quo across all sectors. These brands have defined higher standards of customer experience by continuously improving their products and services through digital media, data & AI. All brands must now live up to these new standards.

Website: artefact.com

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State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue

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