New version provides support for attribution management and multi-currency transactions while further simplifying implementations

San Diego, CA – January 20, 2010 – Tealium Incorporated, a leading provider of enterprise-level Web analytics integration and consulting, today announced the availability of version 2 of Tealium Universal Tag, a superior page tagging framework for web sites using web analytics and digital marketing tools.

Tealium Universal Tag is a central page-tag designed to handle the complex and tedious tagging associated with today’s web sites. It provides clients with a superior implementation framework, including:

  • Management of multiple vendor tags, such as web analytics, campaign management, voice of customer, affiliate, optimization, etc.
  • Decoupling the need for web analytics knowledge from the web development team.
  • Improving tagging quality while simplifying the process.

The new version further enhances enterprise-level implementations by providing a number of additional features. New features include:

  • Improved multi-vendor support: the new version provides a superior method for complex implementations with multiple vendors. For example, it allows non-technical users to map page tag values into different web analytics solutions, while also mapping them to their PPC bid management tool.
  • Attribution management: designed specifically for clients using multiple affiliates, version 2 of Tealium Universal Tag has the ability to conditionally send data only to the winning affiliate(s).
  • Multi-currency support: the new version of Universal Tag supports transactions in multiple currencies for digital marketing vendors that do not provide such support by conducting on-the-fly conversions to the supported currency.
  • Universal data capture: this feature allows non-technical users to automatically capture data elements from the page and map them to their web analytics and digital marketing solutions. Examples of such data elements include microformats, meta tags, in-page style elements, query parameters, cookie values, etc.

“This release is another step in our ongoing commitment at Tealium to expand the functionality and capability of Tealium Universal Tag,” said Mike Anderson, Tealium co-founder. “The new version provides more punch for less effort. In many cases, web sites should now be able to manage multiple vendor tags by using a single include file and no involvement from their web development team.”

Tealium Universal Tag supports all tag-based web analytics solutions, including Google Analytics, SiteCatalyst, Yahoo! Web Analytics, WebTrends, Unica NetInsight and Coremetrics. In addition, it has been currently implemented with a number of other digital marketing solutions such as DoubleClick, Atlas, SearchIgnite, Foresee Results, Bazaarvoice and more.

Post Author

Lauren Snedden
Lauren is the Sr. Director of Corporate Communications at Tealium

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