San Diego, CA (Jan 23, 2013) – Tealium, the leader in data-centric tag management solutions, today announced the launch of Tealium DataCloud, a new add-on service that extends the value of tag management by enabling digital marketers to tap into a highly actionable source of all of their digital data. The company made the announcement on the eve of Digital Velocity, the industry’s largest tag management user conference, which runs tomorrow through Friday at the Hard Rock Hotel in San Diego.
With Tealium iQ, the company’s market-leading tag management solution, organizations can more easily manage the exchange of data between their mission-critical third-party digital marketing vendors. By addingTealium DataCloud, they can get a raw feed of this rich data, store it in one centralized location, and then make it available to data-driven marketing teams. This data can be used to create powerful visitor-level profiles that can be used to increase the effectiveness of customer acquisition campaigns.
“Creating a seamless collection and transport mechanism for digital data is what tag management is all about,” said Gary Angel, president and CTO of Semphonic, a leading web analytics consultancy. “Tealium’s DataCloud takes it to the next level by giving digital marketers a fast, cost-effective way to access this detailed data, and use it for their big data initiatives.”
“With Tealium DataCloud, we are leading a new data-centric approach to tag management,” said Erik Bratt, vice president of marketing for Tealium. “At the end of the day, digital marketers optimize their results via data. Tealium DataCloud dramatically expands their access to rich, actionable data that can be used to improve customer acquisition across multiple channels.”
The data feed from Tealium DataCloud can be imported into business intelligence platforms, big data platforms, or third-party reporting tools, including ones offered by AgilOne, Anametrix, Tableau Software, and Quantivo.
“Tealium DataCloud is a game changer because it enables digital marketers to unleash the full spectrum of digital data that is available to them, and get it in a correlated, standardized format that can be used to enrich big data,” said Tom Winchell, strategic alliance director for AgilOne, which offers predictive marketing intelligence and reporting platforms. “Through AgilOne, digital marketers can connect the dots between online and offline data and find insights they could never see before.”
In conjunction with today’s launch, Tealium has issued a free white paper, “Data-Centric Tag Management: Why Data is the Foundation of Enterprise Tag Management.”
Digital Velocity is the industry’s largest tag management user’s conference, featuring best practices, hands-on training (Tag Management University), and valuable networking.