Tealium Supports All Mobile
When it comes to data collection and delivery for mobile and connected devices, you need options that work for your business and your budget. Tealium provides users with the ability to treat mobile web and mobile apps differently based on business and strategic needs.
Lightweight and Fast
Mobile apps need to be fast, stable, and use the network as little as possible. The Tealium mobile solution is lightweight- with an implementation designed to streamline data collection and management. Tealium uses direct HTTPS requests to send data to AudienceStream and cloud-delivery connectors. This approach ensures a light weight footprint in your app, omitting the web view and leveraging the power of AudienceStream to connect with your marketing vendors.
Every additional second of load time in mobile costs conversions and customers. Cloud-delivery allows for increased site performance, reduces the load on a device, reduces battery taxation and much more. In addition to its expansive marketplace of over 1000+ browser-based vendors, Tealium supports 50+ cloud-based vendors and is adding to that list every day as vendors make the technology available.
Stitch Visitors Across Devices
Customer behaviors are constantly evolving– they research and browse products on mobile devices, abandon shopping carts on their tablets and make purchases on desktop computers—sometimes in a single user session. Digital businesses need the ability tap into their 1st party data and build single customer profiles across devices, in order to have a true understanding of customer behavior, value and campaign performance. With Tealium, you can stitch visitor profiles across sessions, (from unknown to known) through devices and offline channels.
IoT and OTT
Users interact with brands in a wide variety of ways, including on a growing number of mobile devices and over-the-top (OTT) devices, such as smart TVs, set top boxes, and gaming consoles. It’s important to capture and correlate this user behavior across every channel to provide an optimized experience. Tealium offers native app support for a growing list of devices including those powered by Apple iOS and Google’s Android, as well as OTT devices such as Apple TV, Chromecast and Roku.