Tealium
vs Blueshift

More Uses for Your CDP Means More ROI for You

The Best Data Wins, So Choose the CDP that Puts Data First

Blueshift's CDP is purpose-built for running campaigns with Blueshift tools. Tealium Customer Data Hub is built to manage data, creating a comprehensive, enterprise-wide trusted data supply chain for all your tools.

In the battle to deliver the best customer experience, the best data wins. Tealium puts your data strategy first, so all your teams and tools work from the same rich, deep dataset. We enrich and standardize data as it's collected, ready for real-time activation via 1,300-plus turnkey integrations. With everything from robust data management framework to built-in machine learning, Tealium is ready for the broadest set of CDP use cases. Choose Tealium, and your customers win. And that means you win.

Get More ROI

Unlock Your Tech Stack

Scale Easier

Get More ROI

Blueshift is good for campaigns, but less flexible for other CDP uses. Tealium is a true native CDP, powerful and easy to use for your developers, marketers, and data scientists alike. Optimize the data, and the payback follows.

Unlock Your Tech Stack

Don't limit your choices with vendor lock-in. Tealium's CDP works well with everyone. Connect seamlessly to any other tools you use, from big marketing clouds to point solutions. Need a new tool tomorrow? Connect it with no hassles. You're future-proofed.

Scale Easier

Tealium has more than 1,000 enterprise customers, proving every day how easily Tealium scales to handle your most demanding use cases and new types or volumes of data. Blueshift is most often used by midmarket companies.

More Reasons to Choose Tealium vs Blueshift CDP

Fabulous Support Right Next Door

Providing unmatched data governance and performance for enterprise customers requires a global footprint. Tealium has a global presence with strategically located offices, personnel, support capabilities, and technology infrastructure.

Accelerated Time to Value

We offer out-of-the-box data schemas and attribute sets for more industries than our competitors. Pair that with our ready-made integrations and an intuitive UI, and you're getting results from Tealium immediately.

Security and Privacy Assurance

Tealium offers robust, flexible security and privacy options backed by third-party certifications including HIPAA, ISO 27001 & 27018, Privacy Shield, and SSAE18 SOC 2 Type I & II to cover even the most stringent requirements.

Consent Management Made Easy

Managing customer consent with a patchwork of tools wastes time and opens the door for error and inconsistency. With Tealium, you can manage consent across the entire journey, at every touchpoint, all from a single central view.

A Couple Other Things Your Teams May Miss Out On with Blueshift CDP Vs. Tealium

Marketer-Friendly Machine Learning Power

Forecastable Pricing Models

Simple, Strong SDKs

Personalization Based on Real-Time Data

Geo-Based Data Management

Marketer-Friendly Machine Learning Power

Tealium Predict's built-in analytics are powerful enough for developers and data scientists, and also marketer-friendly with a point-and-click, no-code user interface. Predict any customer behavior you track in your CDP, with transparent weighting factors and full control.

Forecastable Pricing Models

Make sure your data infrastructure is planned for the long term, especially around pricing. Tealium provides easy-to-forecast yearly committed volumes, with overage tiers that will alert customers far prior to going into effect. No billing surprises.

Simple, Strong SDKs

Tealium has robust SDKs—it's a mobile world, after all—and simplifies SDK management with easy, open installation libraries. With Tealium for Mobile in your data supply chain, you can swap new vendors in and out with a few configuration clicks.

Personalization Based on Real-Time Data

Tealium offers a comprehensive, enterprise-class event data management platform. Combined with Tealium iQ Tag Manager, this lets your business instantly personalize and enrich web experiences and mobile apps with visit and visitor attributes.

Geo-Based Data Management

Standards and industry regulations vary from region to region, including GDPR. Manage your data flow based on geography with Tealium. We have signed numerous Business Associate Addendums (BAA) to help assure our customers' data. Accept no less from your CDP provider.

“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”

Erik Snyder, Business Intelligence Lead, Digital Experience, Humana

We Work Wherever You Work

Getting trusted data to your best of breed tools is just a click away

View Integrations

Key Resources

Whitepapers & eBooks

Webinars & Videos

Case Studies & Blogs

Whitepaper

CDP Starter Kit

Whitepaper

Total Economic Impact™ Study of Tealium

Whitepaper

2022 State of the CDP Report

Whitepaper

Generate a Single View of Your Customer to Improve Insights

eBook

Build a Single Customer View Unique To You

Video

Build or buy your CDP? How to choose the right approach for your business.

Video

CDPs: Choosing the Right Type for Your Customer Data Strategy

Webinar

From Basics to Best Practices: Building Your Client-Side Data Infrastructure

Webinar

Preventing Your Customers From Accidently Exposing Sensitive Data

Blog

A Marketers Guide: 5 Key Steps to Creating a First-Party Data Strategy

Case Study

What Obstacles Are Enterprises Facing In Building A Resilient Data Architecture?

Case Study

How Bosch Power Tools drills down into data to personalise the user journey and improve marketing efficiency

Case Study

How TUI optimises conversion as travel returns, with predictive machine learning insights

State of CDP Report 2024

State of CDP Report 2024

Tealium
vs Blueshift

More Uses for Your CDP Means More ROI for You

The Best Data Wins, So Choose the CDP that Puts Data First

Get More ROI

Blueshift is good for campaigns, but less flexible for other CDP uses. Tealium is a true native CDP, powerful and easy to use for your developers, marketers, and data scientists alike. Optimize the data, and the payback follows.

Unlock Your Tech Stack

Don't limit your choices with vendor lock-in. Tealium's CDP works well with everyone. Connect seamlessly to any other tools you use, from big marketing clouds to point solutions. Need a new tool tomorrow? Connect it with no hassles. You're future-proofed.

Scale Easier

Tealium has more than 1,000 enterprise customers, proving every day how easily Tealium scales to handle your most demanding use cases and new types or volumes of data. Blueshift is most often used by midmarket companies.

More Reasons to Choose Tealium vs Blueshift CDP

Fabulous Support Right Next Door

Accelerated Time to Value

Security and Privacy Assurance

Consent Management Made Easy

A Couple Other Things Your Teams May Miss Out On with Blueshift CDP Vs. Tealium

Marketer-Friendly Machine Learning Power

Tealium Predict's built-in analytics are powerful enough for developers and data scientists, and also marketer-friendly with a point-and-click, no-code user interface. Predict any customer behavior you track in your CDP, with transparent weighting factors and full control.

Forecastable Pricing Models

Make sure your data infrastructure is planned for the long term, especially around pricing. Tealium provides easy-to-forecast yearly committed volumes, with overage tiers that will alert customers far prior to going into effect. No billing surprises.

Simple, Strong SDKs

Tealium has robust SDKs—it's a mobile world, after all—and simplifies SDK management with easy, open installation libraries. With Tealium for Mobile in your data supply chain, you can swap new vendors in and out with a few configuration clicks.

Personalization Based on Real-Time Data

Tealium offers a comprehensive, enterprise-class event data management platform. Combined with Tealium iQ Tag Manager, this lets your business instantly personalize and enrich web experiences and mobile apps with visit and visitor attributes.

Geo-Based Data Management

Standards and industry regulations vary from region to region, including GDPR. Manage your data flow based on geography with Tealium. We have signed numerous Business Associate Addendums (BAA) to help assure our customers' data. Accept no less from your CDP provider.

“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”

Erik Snyder, Business Intelligence Lead, Digital Experience, Humana

We Work Wherever You Work

Getting trusted data to your best of breed tools is just a click away

Key Resources

We’re Here to Help

Chat with us, we're happy to provide a custom demo.

Tealiumvs Blueshift

More Uses for Your CDP Means More ROI for You

The Best Data Wins, So Choose the CDP that Puts Data First

Get More ROI

Blueshift is good for campaigns, but less flexible for other CDP uses. Tealium is a true native CDP, powerful and easy to use for your developers, marketers, and data scientists alike. Optimize the data, and the payback follows.

Unlock Your Tech Stack

Don't limit your choices with vendor lock-in. Tealium's CDP works well with everyone. Connect seamlessly to any other tools you use, from big marketing clouds to point solutions. Need a new tool tomorrow? Connect it with no hassles. You're future-proofed.

Scale Easier

Tealium has more than 1,000 enterprise customers, proving every day how easily Tealium scales to handle your most demanding use cases and new types or volumes of data. Blueshift is most often used by midmarket companies.

More Reasons to Choose Tealium vs Blueshift CDP

Fabulous Support Right Next Door

Accelerated Time to Value

Security and Privacy Assurance

Consent Management Made Easy

A Couple Other Things Your Teams May Miss Out On with Blueshift CDP Vs. Tealium

Marketer-Friendly Machine Learning Power

Tealium Predict's built-in analytics are powerful enough for developers and data scientists, and also marketer-friendly with a point-and-click, no-code user interface. Predict any customer behavior you track in your CDP, with transparent weighting factors and full control.

Forecastable Pricing Models

Make sure your data infrastructure is planned for the long term, especially around pricing. Tealium provides easy-to-forecast yearly committed volumes, with overage tiers that will alert customers far prior to going into effect. No billing surprises.

Simple, Strong SDKs

Tealium has robust SDKs—it's a mobile world, after all—and simplifies SDK management with easy, open installation libraries. With Tealium for Mobile in your data supply chain, you can swap new vendors in and out with a few configuration clicks.

Personalization Based on Real-Time Data

Tealium offers a comprehensive, enterprise-class event data management platform. Combined with Tealium iQ Tag Manager, this lets your business instantly personalize and enrich web experiences and mobile apps with visit and visitor attributes.

Geo-Based Data Management

Standards and industry regulations vary from region to region, including GDPR. Manage your data flow based on geography with Tealium. We have signed numerous Business Associate Addendums (BAA) to help assure our customers' data. Accept no less from your CDP provider.

“Never before have we been able to bridge the customer experience gap between multiple tech stacks. Tealium [AudienceStream] CDP finally gives us a single view of the digital customer so we can personalize their experience consistently across all platforms.”

Erik Snyder, Business Intelligence Lead, Digital Experience, Humana

We Work Wherever You Work

Getting trusted data to your best of breed tools is just a click away

Key Resources

We’re Here to Help

Chat with us, we're happy to provide a custom demo.

Tealium
vs Blueshift