The Importance of First Party Data

The Importance of First Party Data

First party data is considered the most powerful and relevant data because it is the behaviors and interactions you collect on customers. Tealium takes a deterministic approach to first party data- understanding all of the behavioral insights of your visitors that need to be taken action on, then engaging with them across any and all marketing channels. In today’s interview with VP of Digital Strategy and Business Development, Chris Andres, we discuss the importance of first party data.