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The Power of the CTO & CMO Collaboration

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The CTO and CMO relationship is becoming one of the most important C-suite relationships when it comes to delivering the kind of the digital experiences that customers demand. However these roles are traditionally very different, and that can make collaboration a challenge at times. In this session, Mike Anderson, Founder & CTO at Tealium, discusses how a strong collaboration between CMO and CTO accelerates businesses’ success

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